S.C. operator introduces Masabi mobile ticketing app
The app is available for The Breeze, the recently launched Hilton Head Island public trolley service, as well as the bus services Palmetto Breeze provides.
Passengers using BreezePass can pay for tickets using a credit or debit card, or via digital payment services such as Masterpass and Apple Pay.
2 min to read
Passengers using BreezePass can pay for tickets using a credit or debit card, or via digital payment services such as Masterpass and Apple Pay.
Bluffton, S.C.’s Palmetto Breeze and Masabi launched a new mobile ticketing application for riders.
The new app, BreezePass, which is developed on Masabi’s JustRide platform, is available for The Breeze, the recently launched Hilton Head Island public trolley service, as well as bus services Palmetto Breeze provides across all five Lowcountry counties including Beaufort, Jasper, Allendale, Colleton, and Hampton. The app will offer an upgrade to current ticketing options by allowing riders to purchase and display tickets on their Android or Apple smartphones anytime, anywhere.
Ad Loading...
Passengers using BreezePass can pay for tickets using a credit or debit card, or via digital payment services such as Masterpass and Apple Pay. Tickets are displayed on-screen as a digital watermark and contain a dynamic and encrypted barcode. Following purchase, passengers activate tickets and then show them to a driver when boarding. Mobile fares include one-way, round-trip, seven-day and 30-day passes. Once purchased, tickets are available offline so riders are never left without their ticket.
As part of the deployment, Justride will be using Mastercard Payment Gateway Services to enable simple, safe, and secure in-app digital payments.
“At Masabi, we’ve always strived to make public transit ticketing and payments as quick and simple as possible for riders,” said Brian Zanghi, CEO of Masabi. “We’re excited to bring our ticketing solutions to Palmetto Breeze services and the newly opened Breeze Trolley.”
A major goal of the pilot, which begins in April, is to test the speed, functionality, and durability of new handheld devices to scan Ventra and paper tickets.
Traditionally, bus lane enforcement has relied on manual processes carried out by transit police or parking enforcement officers. While it may be effective in certain municipalities, this approach is resource-intensive and very difficult to sustain.
A phased approach to technology, in-house capabilities, and workforce investment is helping transportation leaders break the reactive cycle and build more resilient, revenue-focused operations.
The landmark event empowers riders across six agencies in the Puget Sound region to tap-and-ride transit using a contactless credit or debit card or a mobile wallet.
Now in its latest edition, the awards recognize forward-thinking solutions that improve safety, operational efficiency, sustainability, rider experience, and overall system performance.
Menard discusses how data-driven signal prioritization is improving efficiency, reliability, and ridership, while offering insight into the innovations driving the next generation of smart mobility. Together, they explore how technology and collaboration are paving the way for a more connected, sustainable future in transit.
The pilot program showcases two companies’ technology at eight bus stops. The companies submitted their ideas through the Transit Tech Lab, which is backed by the Partnership Fund for New York City and provides an accelerated pathway for early to growth-stage companies to solve public transportation challenges for the largest transit agencies in North America.
