OLI Releases Results from Rail Safety Week

A new report from Operation Lifesaver, Inc. (OLI) showed that this year’s observance of Rail Safety Week (RSW), Sept. 18-24, reached millions of people with lifesaving rail safety messaging through events and activities as well as news stories, digital media campaigns, social media, and Public Service Announcements (PSAs), according to OLI's news release.

Rail Safety Week is observed throughout North America each year, led by OLI, Operation Lifesaver Canada, and the Mexican Association of Railroads (AMF). 

The goal of Rail Safety Week is to empower the public to make safe choices when driving or walking near railroad tracks and trains.

OLI Executive Director Addresses Rail Safety Week

“A growing group of partners shared OLI materials and videos in support of Rail Safety Week, elevating the message and raising awareness,” said OLI Executive Director Rachel Maleh. “OLI released a suite of branded materials in addition to two new Stop Track Tragedies PSAs telling the stories of families affected by crossing and trespass incidents as well as engaging new transit safety education materials for children from Pre-K through age 12. We are incredibly grateful to all who shared the rail safety message during Rail Safety Week this year via social media and events – from state and local officials sharing Rail Safety Week proclamations, to law enforcement and first responder agencies participating in Operation Clear Track on September 19, to everyone wearing red showing support on #RedOutForRailSafety Day, September 23.”

According to Maleh, OLI's Board of Directors, Operation Lifesaver State Programs, federal government and safety partners across the U.S. shared Rail Safety Week campaigns and messaging, generating 8.8 million social media impressions and over 4,100 news stories.

OLI’s Rail Safety Week digital national and state campaigns on social media channels and via streaming devices, made possible through grant funding from the Federal Railroad Administration, Federal Highway Administration, and Federal Transit Administration, resulted in 15.1 million impressions throughout the U.S. 

“Our combined efforts are making a difference. Keep sharing the rail safety message – and save the date for next year, September 23-29, 2024. Together, we can #STOPTrackTragedies,” Maleh stated.