Latinos In Transit (LIT) announced the launch of the LIT Small Business Academy, a new six-module certification program designed to equip small business owners with the knowledge, tools, and strategies to succeed in the multi-billion-dollar transit industry. 

"The inspiration behind the LIT Small Business Academy is to support economic development by helping small businesses gain the skills and connections needed to thrive in transit,” said LIT Executive Director Christina Villarreal. “We’re excited to welcome participants into this transformative learning experience. It’s more than a training program — it’s a strategic investment in the future of small businesses in the industry." 

Program Details

Open to both members and non-members, the Academy is structured to deliver strategic insights and practical skills aimed at fostering long-term business growth. 

LIT members will receive free access, while non-members can enroll for $850. The program kicks off in June 2025, and the registration deadline is May 27. 

Facilitated by business development expert Gabriela Morales, president and CEO of Potesta Business Consulting, the Academy offers unparalleled guidance. With over a decade of experience at the U.S. Department of Commerce and a national reputation for economic empowerment, Morales brings real-world expertise to each session. 

Program Overview 

The LIT Small Business Academy includes six virtual sessions, each lasting 1.5 hours with interactive Q&A segments. Topics include: 

• Creating a compelling statement of capabilities and SWOT analysis.

• Building business credit. 

• Securing alternative financing. 

• Leveraging government resources (SBA, DOT, EX-IM Bank, ITA, SAM registration). 

• Identifying private sector procurement opportunities. 

• Enhancing digital visibility through websites, SEO, and social media. 

Each session is delivered monthly over a six-month period, with a break in August. All sessions are virtual, providing accessible and flexible learning for participants across the country. Participants will earn a digital certificate of completion for each session, recognizing their progress and commitment to excellence in the transit sector. 

In addition to the core curriculum, participants will also have affordable access to one-on-one consultation services with Morales, offering tailored support to address specific business challenges and opportunities. 

A Core Offering for LIT Members The Academy reflects LIT’s ongoing commitment to leading with integrity and facilitating industry collaboration. By offering this essential training, LIT helps position entrepreneurs for greater impact, resilience, and opportunity within the rapidly evolving transit industry. 

To register or learn more, click here.