Articles

Management•by Janna Starcic, Managing Editor•September 19, 2007

Motorcoach Marketing: Using E-Mail to Your Advantage

More and more operations are using e-mail and the Internet as an effective tool to communicate with their customers about tour and charter information, and to conduct virtual sales calls.

Management•by Claire Atkinson, Assistant Editor•September 19, 2007

Working to Get Non-Transit Riders ON BOARD

Many transit systems assess reasons area residents give for not using transit, determine what factors can be addressed, and adjust routes and services. Others develop innovative marketing campaigns to attract non-riders.

Management•by Steve Hirano, Editor•September 19, 2007

GM Survey: Source of Funding Is Source of Concerns

Third annual survey of transit chief executives finds continued anxiety over funding. Meanwhile, the average reported salary was $143,249, wildly higher than last year's number.

Management•by Alex Roman, Associate Editor•September 19, 2007

Ridership, Funding In Focus for Top 100

New York City Transit is still tops with 4,597 buses. New Orleans slowly begins to repair after Hurricane Katrina and sustainability efforts result in more alternative-fuel vehicles.

Management•by Jayna Rust•August 13, 2007