Paul Mackie is communications director at Mobility Lab, a leading U.S. voice of “transportation demand management.”
Paul Mackie
Communications Director, Mobility Lab
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Paul Mackie is communications director at Mobility Lab, a leading U.S. voice of “transportation demand management.”
For years, Steve Jobs and company seem to have been our reliable guides to new technology and a better tomorrow. However, Apple’s decision to build a mammoth new headquarters in Cupertino, Calif. – miles from public transportation and adequate housing – amounts to a corporate denunciation of sustainability.
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How many cell-phone minutes do you pay for in a month? Or gigabytes of data? Are you on a family plan? Do you get a group discount from work? What does this even have to do with transit? If we think of a transit trip like we do a cell-phone minute (or megabyte) we start to realize that there are many ways to package our usage.
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