Last week, the American Bus Association announced that it has forged a new partnership with TripBuilder EventMobile for the Capital Region Marketplace 2010, to provide delegates with a free tool using mobile event trade show technology to make more efficient use of their time during the premiere group travel and motorcoach show Jan. 15 to 19, 2010.

TripBuilder EventMobile combines event-specific information in a user friendly format for any type of Web-enabled mobile smart phone, with no special settings or downloads required. The product features up-to-the-minute event information, text alerts, advanced mapping, and TripBuilder's "Build MyBooth List" tool.

Marketplace delegates will also benefit from features such as access to daily schedules, a searchable exhibitor list, information on evening networking events and more. Additionally, EventMobile's "Build MyFloorPlan" function enables attendees to easily plan their time on the show floor. 
 

TripBuilder Inc. has been a provider of city maps and travel guides for more than two decades. It designed TripBuilder EventMobile to provide mobile solutions to compliment printed products.