Alstom’s brand signature and visual brand expression are evolving to reflect the group’s new ambition: “Be the leading global innovative player for a sustainable and smart mobility.” The new brand signature will be “mobility by nature.”

This tagline is the result of an internal poll in which more than 2,500 employees made proposals for expressing Alstom’s vision. It will replace the current signature Designing fluidity and will be supported by a complete renewal of Alstom’s visual brand expression. Both will be implemented from October 2019.

The first application of this new brand expression is a new brand film.

“Through this brand signature, we wanted to emphasize two messages. First, the fact that today we are a pure player in the mobility field. Second, to reaffirm our commitment to sustainable mobility. This new signature perfectly expresses who we are, and the new visual brand identity will allow us to bring consistency and modernity in the way we express ourselves,” said Bruno Tourne, VP, communications, at Alstom.

Alstom partnered with Saguez & Partners for the brand visual expression refreshment, and with Le Septième Bureau for the brand film. The music, managed by the sound agency Start-Rec, is performed by Caesaria.