The Virginia Motorcoach Association (VMA) named Vicki Bowman its new executive director as the organization plans for the future and its in-person regional meeting in late summer.

Bowman is a marketing professional with a 16-year career in the bus industry, and founder of VB Group, a marketing and events resource firm specializing in organizational management, events planning, and marketing services for regional associations.

Bowman and her team, who also have bus industry experience, will be responsible for VMA’s administration, membership growth, outreach, and future planning for both on-site and virtual events.

Later this summer, 330-member VMA will be hosting its 2021 Regional Meeting jointly with the Motor Coach Association of South Carolina (MCASC) and North Carolina Motorcoach Association (NCMA) at the Hotel Madison in Harrisonburg, Va., August 8 to 11.

Bowman’s experience includes a long career as manager of marketing for Motor Coach Industries, where she managed the leading motor coach builder’s marketing functions and customer events. Bowman and her teams helped build MCI’s connections with award winning marketing campaigns, customer appreciation events, and company sponsored participation in national and regional associations’ annual meetings and major expositions throughout North America.

Bowman also serves as executive director of the California Bus Association and volunteers as chair on the marketing committee for the American Bus Association’s Women in Buses council. She is past president of the International Live Event Association of Greater Chicago and is a member of Meeting Professionals International and the American Society of Association Executives.