Mohr comes to COTA from the private sector, most recently serving as VP, owner experience design and strategy, at NetJets, a Berkshire Hathaway company headquartered in Columbus, Ohio. Under her direction, Mohr’s team designed and developed strategies to improve the customer experience for NetJets’ clients.
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“The Chief Innovation Officer role is crucial to COTA’s future, as advancements in mobility are fundamentally changing the way we move in our region,” said COTA President/CEO Joanna M. Pinkerton. “I know Sophia’s ability to forge relationships with private and public partners, and her skills in leading bold initiatives that are both innovative and consumer-focused, will be essential to providing the best service for Central Ohioans.”
The tour reflects LIT’s commitment to supporting professional growth, collaboration, and opportunity for individuals at all career stages within the transit industry, according to LIT officials.
Curated and facilitated by transportation industry leaders, LITLA provides a high-quality, structured learning experience that combines theoretical knowledge, professional networking, and practical leadership application.
Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.
METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.
The brand strategy was developed based on input from RTA board members, staff, and stakeholders, along with secondary research conducted over a months-long process.
In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.
Because rail has high fixed costs and low marginal savings, it is impossible to close the projected FY27 $376M deficit with service cuts and fare increases alone, said agency officials.
The total ridership includes all fixed-route bus service, C-VAN paratransit service, The Current, Vanpool, and special event service. Almost all individual routes saw year-over-year increases from 2024 to 2025.