Mohr comes to COTA from the private sector, most recently serving as VP, owner experience design and strategy, at NetJets, a Berkshire Hathaway company headquartered in Columbus, Ohio. Under her direction, Mohr’s team designed and developed strategies to improve the customer experience for NetJets’ clients.
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“The Chief Innovation Officer role is crucial to COTA’s future, as advancements in mobility are fundamentally changing the way we move in our region,” said COTA President/CEO Joanna M. Pinkerton. “I know Sophia’s ability to forge relationships with private and public partners, and her skills in leading bold initiatives that are both innovative and consumer-focused, will be essential to providing the best service for Central Ohioans.”
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.