METRO Magazine Logo
MenuMENU
SearchSEARCH

Cubic launches San Francisco Bay Area smart card

So far, Muni, BART, AC Transit, Golden Gate Transit, Golden Gate Ferry and Caltrain — representing about 80 percent of Bay area transit riders — are on the regional smart card bandwagon.

June 17, 2010
2 min to read


Cubic Transportation Systems, a subsidiary of Cubic Corp., installed the Clipper branding on fareboxes, gates and ticketing machines and is now in charge of distributing the new smart card to local commuters throughout the San Francisco Bay Area.

Featuring colorful abstract artwork symbolizing 19th century Clipper ships, the reloadable Clipper card allows riders to transfer from one transit agency to another by simply touching the card to the Clipper card reader on board each bus or at rail stations — using one card to pay for all the rides. The Metropolitan Transportation Commission (MTC), the agency that plans, coordinates and finances transportation projects in the nine-county San Francisco Bay Area, chose the name Clipper because of its connection with the region's transportation history.

Ad Loading...

Cubic joined with MTC officials in officially launching the new smart card on June 16. So far, Muni, BART, AC Transit, Golden Gate Transit, Golden Gate Ferry and Caltrain — representing about 80 percent of Bay area transit riders — are on the regional smart card bandwagon. Eventually, 25 transit agencies plan to use the Clipper system.

Currently, close to 113,000 people actively use Clipper's predecessor, the TransLink card, and TransLink cards are still being accepted on all fare collection devices.

In addition to swapping TransLink decals and modifying card readers to accept the new smart card, Cubic's Concord employees helped MTC to create the new Clipper Website, which Cubic will maintain. Concord employees also install and upgrade hardware and software; operate a call center and repair depot; provide field maintenance; and supply central system administration, financial settlement and clearing for Bay Area transit agencies.

More Bus

Cover of METROspectives episode with The Bus Coalition
BusMarch 20, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
County and agency officials break ground in front of a red and yellow King County Metro public transit bus.
Busby StaffMarch 20, 2026

Seattle’s King County Breaks Ground on RapidRide I Line to Expand High-Capacity Transit

The 17-mile RapidRide I Line will bring faster, more frequent service and improved regional connections across South King County.

Read More →
paratransit bus
SponsoredMarch 16, 2026

Measuring the True Cost of Paratransit Fleets

What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.

Read More →
Ad Loading...
Cover photo for METROspectives with The Bus Coalition
Busby Alex RomanMarch 13, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
Cover photo for Biz Briefs dated March 6, 2026
Technologyby Staff and News ReportsMarch 6, 2026

Biz Briefs: Tolar Manufacturing Supports PSTA Spark Service and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
Passengers boarding a PRT bus
Busby StaffMarch 2, 2026

Pittsburgh Unveils 'Bus Line Refresh' Plan

Originally introduced in 2023 as the Bus Line Redesign, the effort has evolved into a more targeted update that maintains familiar routes while improving reliability, frequency, evening and weekend service, and connections across Allegheny County.

Read More →
Ad Loading...
Stickers and a paper bus for S3 bus line
Busby StaffMarch 2, 2026

Seattle's Sound Transit Breaks Ground on S3 Bus Line

S3 will connect communities along SR 522 with fast, reliable, battery-electric bus service from Shoreline South Station to Bothell via Kenmore and Lake Forest Park. 

Read More →
PRT bus stop with articulated bus.
Busby StaffFebruary 20, 2026

Pittsburgh Regional Transit Announces All-Door Boarding on the University Line

All-door boarding will allow passengers to pay while entering the front, middle, or rear doors of the University Line’s 60-foot articulated buses.

Read More →
Patrick Scully, president at Complete Coach Works.
Managementby StaffFebruary 18, 2026

Complete Coach Works Names Patrick Scully President

He succeeds the company founder, Dale Carson, who remains chairman of the board. 

Read More →
Ad Loading...
A MARTA articulated bus.
Busby StaffFebruary 13, 2026

Atlanta's MARTA Sets Date for 'A-Line' BRT Launch

The five-mile Rapid A-Line connects Downtown Atlanta to Capitol Gateway, Summerhill, Peoplestown, and the Beltline’s Southside Trail.

Read More →