Fare collection solutions provider, Genfare named Judy Dennis its new sales director for the Western Region.

New to Genfare, but not new to the public transit industry — Dennis brings more than 15 years of sales experience in the transportation market. Dennis is well positioned to make a quick impact by being familiar with the territory, client base, and industry, the company stated.

“I am so pleased to be a part of the Genfare team. As an organization, Genfare has excellent leadership with strong vision and goals for the future and I look forward to not only being a part of the team but to contributing to the organization as well. The Genfare brand and solutions are respected and trusted within the industry and I’m looking forward to representing them,” said Dennis.

Dennis participates and stays connected to the transit community by being a committee member of both the California Transit Association and the American Public Transportation Association.

“Like all regions, the Western Region is very important to me and the organization, and I have complete confidence it will be represented extremely well as Judy’s background and connections will allow her to continue her impressive sales track record working with public transit agencies,” says Mark Mahon, National Sales Director.

Dennis will be based out of Denver and can be reached at judy.dennis@spx.com.