Program allows local businesses to go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
Tampa, Fla.’s Hillsborough Area Regional Transit Authority (HART) began a program that will enable businesses to buy HART digital media advertisements based on the specific stops they wish to target. They can easily go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
Commuter Advertising, which contracts with HART to provide digital onboard media, recently acquired the mobile technology company CommuteStream, expanding the nation's first online transit media marketplace. That enabled Commuter Advertising to offer local businesses digital audio and visual LED text scroll commercials onboard HART buses. The media sales are split with HART to help keep fares low and maintain service levels.
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The GPS-enabled advertising technology is already successfully used in nine other cities across the U.S., reaching more than 130 million riders. The contract with Commuter Advertising is estimated to deliver in excess of $460,000 in additional revenue to HART over a five-year period. HART will continue to use the system for public service announcements about changes to bus routes or schedules and to build and strengthen relationships with businesses located in and around bus stops.
Advertisers can set daily spending limits to match advertising campaign needs with convenient monthly billing. Then they can send ads to the right customers at the right time with a marketing system that targets specific stops in particular neighborhoods.
The newest HART innovation comes hot on the heels of last year's advertising program that uses the existing annunciation system on buses to broadcast 10 to 15 second messages.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
Rolling out in electric yellow and seafoam blue, the first battery-electric buses purchased from GILLIG will begin serving riders in south King County on February 2.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.
In this edition, we cover recent appointments and announcements at HDR, MCTS, and more, showcasing the individuals helping to shape the future of transportation.
While their comprehensive analysis of bus stops focused on Massachusetts, the researchers are excited about the generalizability of the findings and application to other locations.
CEO Nat Ford’s address offered a look at highlights from 2025, with a focus on the future and the innovative ways the JTA is shaping mobility in Northeast Florida.
