Program allows local businesses to go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
Tampa, Fla.’s Hillsborough Area Regional Transit Authority (HART) began a program that will enable businesses to buy HART digital media advertisements based on the specific stops they wish to target. They can easily go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
Commuter Advertising, which contracts with HART to provide digital onboard media, recently acquired the mobile technology company CommuteStream, expanding the nation's first online transit media marketplace. That enabled Commuter Advertising to offer local businesses digital audio and visual LED text scroll commercials onboard HART buses. The media sales are split with HART to help keep fares low and maintain service levels.
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The GPS-enabled advertising technology is already successfully used in nine other cities across the U.S., reaching more than 130 million riders. The contract with Commuter Advertising is estimated to deliver in excess of $460,000 in additional revenue to HART over a five-year period. HART will continue to use the system for public service announcements about changes to bus routes or schedules and to build and strengthen relationships with businesses located in and around bus stops.
Advertisers can set daily spending limits to match advertising campaign needs with convenient monthly billing. Then they can send ads to the right customers at the right time with a marketing system that targets specific stops in particular neighborhoods.
The newest HART innovation comes hot on the heels of last year's advertising program that uses the existing annunciation system on buses to broadcast 10 to 15 second messages.
What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.
In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.
Originally introduced in 2023 as the Bus Line Redesign, the effort has evolved into a more targeted update that maintains familiar routes while improving reliability, frequency, evening and weekend service, and connections across Allegheny County.
S3 will connect communities along SR 522 with fast, reliable, battery-electric bus service from Shoreline South Station to Bothell via Kenmore and Lake Forest Park.
The configuration uses Ster Seating's Gemini seat platform to create a family-friendly floor layout specifically engineered to accommodate parents traveling with young children.
The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.
