The new campaign videos take a light-hearted and humorous approach to educating riders about three new etiquette and Customer Code of Conduct issues on the Metro transit system.
2 min to read
The new campaign videos take a light-hearted and humorous approach to educating riders about three new etiquette and Customer Code of Conduct issues on the Metro transit system.
The Los Angeles County Metropolitan Transportation Authority (Metro) launched a new round of “Super Kind” Metro Manners videos, an online and print etiquette campaign to continue raising awareness about proper transit etiquette onboard Metro buses and trains.
First launched in October 2017, the wildly popular campaign features unique Japanese anime characters. The new campaign videos take a light-hearted and humorous approach to educating riders about three new etiquette and Customer Code of Conduct issues on the Metro transit system: playing loud music, vending, and allowing customers to exit the train before boarding.
Ad Loading...
Metro’s campaign features Super Kind, a pop star super hero who battles a monster named Rude Dude who blatantly violates etiquette rules on Metro’s transit system. Super Kind saves the day by calling on her super powers to teach Rude Dude lessons in transit courtesy. One of the videos also contains a special appearance from well-known actor Danny Trejo.
Metro originally teamed with creative production studio Lord Danger and director Mike Diva to develop the campaign last year. The campaign’s colorful approach was developed by Diva, whose interpretations of pop culture and digital connectedness has resulted in tens of millions of views on social media. Metro Manners was the first integrated campaign for Diva and Lord Danger. The producers cast Anna Akana, who has more than 1.8 million subscribers on YouTube for her weekly series, as Super Kind, Metro’s official protector of the agency’s Customer Code of Conduct. Rude Dude was designed in conjunction with noted collaborator FONCO.
The first round of Metro Manners videos raised awareness about prohibited behaviors such as seat-hogging, blocking aisles, and eating and drinking while riding. It was a viral sensation on social media, drawing tens of thousands of likes and shares for the campaign. Metro also received an American Public Transportation Association Marketing award for its campaign.
Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.
Fred Ferguson, president and CEO of the American Bus Association (ABA), discussed how the industry prepares for emergencies, the growing recognition of motorcoaches as critical infrastructure, and steps operators can take to strengthen disaster readiness.
The approved contract modification will increase funding for transit security officer services to a total not-to-exceed amount of $32.1 million, ensuring a continued and visible security presence across DART’s buses, trains, stations, and facilities.
The Siemens CBTC System, Trainguard MT, in compliance with New York Subway Interoperability Interface Specifications, enables trains to run as close as 90 seconds apart, using next-generation signaling and continuous communication to keep operations moving seamlessly.
According to the new quarterly data, there were double-digit reductions in five of the eight serious crime categories, including aggravated assaults and robberies.
The project, finalized on February 12, provides the city with two different configurations of high-definition cameras to outfit 16 buses in the Pretzel City Area Transit fleet.
The funds will specifically reconstruct the portion of the pier used by PSTA’s Clearwater Ferry, creating a permanent dock for the ferry service, which serves as an important transportation and tourism link to other Pinellas County communities.
