The agency launches a comprehensive fare system upgrade, introducing contactless payments, new Breeze cards, and a redesigned mobile app by spring 2026.
Better Breeze faregates and ticket vending machines at Lindbergh Center Station southeast entrance.
Photo: MARTA
3 min to read
The Metropolitan Atlanta Rapid Transit Authority (MARTA) will replace its entire fare collection system over the next six months, with a goal of implementing and completing customer transition by spring 2026.
The system will retain the popular Breeze name, but fare media and fare collection equipment, including Breeze cards and tickets, faregates and validators, Breeze vending machines, and the mobile app, will be updated and modernized, along with fareboxes in later project phases.
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"It's great to keep fares unchanged for years, but not an entire fare collection system," said MARTA Interim General Manager and CEO Jonathan Hunt. "MARTA is implementing some incredible projects and initiatives next year ahead of the World Cup, including new trains, a new bus network with on-demand transit zones, a new bus rapid transit line, and a new On the Go app and MARTA website. We need to ensure our Breeze system is aligned with these once-in-a-generation improvements and ready for the future."
MARTA's new fare cards are seeing a redesign, with more information available in 2026.
Photo: MARTA
MARTA's Contactless Future Takes Shape
MARTA began installing new fare equipment at Lindbergh Center Station on Sept. 22 and at Doraville on Oct. 8. Installation of new contactless payment terminals on buses started in mid-September.
The installation of new equipment will continue systemwide in phases until the customer transition period next April. Access to all rail stations will be maintained, and there will be a month-long period in spring 2026 for customers to transition from the current Breeze system to the Better Breeze system.
Features of the new Better Breeze system include:
New, contactless fare payment equipment. The agency is replacing faregates, fareboxes, validators, and Breeze vending machines systemwide. The Better Breeze faregates can be monitored and adjusted remotely, reducing fare evasion and resulting in a safer, more secure transit system.
Open payment where riders can tap their bank card, smartphone, or mobile wallet to pay for their ride. Fare remains $2.50 for a one-way trip.
An updated app that customers will need to download and create a new account to purchase fares.
New physical cards and continued options of multi-day and monthly passes.
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L to R: Rhonda Allen, MARTA Deputy General Manager; Jonathan Hunt, MARTA Interim General Manager & CEO; Jennifer Ide, Chair, MARTA Board of Directors; Carl Commons, INIT CEO; Steven Parker, MARTA Chief of Staff.
Photo: MARTA
INIT and MARTA Collab on Fare Collection and Mobile App
INIT Innovations in Transportation, Inc., has already begun construction of MARTA's Better Breeze fare collection system, which includes 1,800 station and onboard payment readers, 275 ADA-compliant ticket vending machines, and over 500 faregates, with nearly half equipped for ADA accessibility.
INIT's back-office fare management system allows for secure, real-time transaction processing and supports transparent revenue sharing.
Riders will also see improvements in the new Breeze app, which will let them purchase and manage fares directly on their smartphones. New account management tools will enable them to stay in control of their balances and trip history, alongside features like contactless payments, mobile ticketing, and reloadable fare cards.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.