METRO Magazine Logo
MenuMENU
SearchSEARCH

MARTA to Modernize Entire Fare Collection System

The agency launches a comprehensive fare system upgrade, introducing contactless payments, new Breeze cards, and a redesigned mobile app by spring 2026.

October 28, 2025
Image of fare gates with an orange sign reading "A better breeze is coming."

Better Breeze faregates and ticket vending machines at Lindbergh Center Station southeast entrance.

Photo: MARTA

3 min to read


The Metropolitan Atlanta Rapid Transit Authority (MARTA) will replace its entire fare collection system over the next six months, with a goal of implementing and completing customer transition by spring 2026.

The system will retain the popular Breeze name, but fare media and fare collection equipment, including Breeze cards and tickets, faregates and validators, Breeze vending machines, and the mobile app, will be updated and modernized, along with fareboxes in later project phases.

Ad Loading...

"It's great to keep fares unchanged for years, but not an entire fare collection system," said MARTA Interim General Manager and CEO Jonathan Hunt. "MARTA is implementing some incredible projects and initiatives next year ahead of the World Cup, including new trains, a new bus network with on-demand transit zones, a new bus rapid transit line, and a new On the Go app and MARTA website. We need to ensure our Breeze system is aligned with these once-in-a-generation improvements and ready for the future."

An orange fare card with the word

MARTA's new fare cards are seeing a redesign, with more information available in 2026.

Photo: MARTA

MARTA's Contactless Future Takes Shape

MARTA began installing new fare equipment at Lindbergh Center Station on Sept. 22 and at Doraville on Oct. 8. Installation of new contactless payment terminals on buses started in mid-September.

The installation of new equipment will continue systemwide in phases until the customer transition period next April. Access to all rail stations will be maintained, and there will be a month-long period in spring 2026 for customers to transition from the current Breeze system to the Better Breeze system.

Features of the new Better Breeze system include:

  • New, contactless fare payment equipment. The agency is replacing faregates, fareboxes, validators, and Breeze vending machines systemwide. The Better Breeze faregates can be monitored and adjusted remotely, reducing fare evasion and resulting in a safer, more secure transit system.

  • Open payment where riders can tap their bank card, smartphone, or mobile wallet to pay for their ride. Fare remains $2.50 for a one-way trip.

  • An updated app that customers will need to download and create a new account to purchase fares.

  • New physical cards and continued options of multi-day and monthly passes.

Ad Loading...
A group of people pose for a picture.

L to R: Rhonda Allen, MARTA Deputy General Manager; Jonathan Hunt, MARTA Interim General Manager & CEO; Jennifer Ide, Chair, MARTA Board of Directors; Carl Commons, INIT CEO; Steven Parker, MARTA Chief of Staff.

Photo: MARTA

INIT and MARTA Collab on Fare Collection and Mobile App

INIT Innovations in Transportation, Inc., has already begun construction of MARTA's Better Breeze fare collection system, which includes 1,800 station and onboard payment readers, 275 ADA-compliant ticket vending machines, and over 500 faregates, with nearly half equipped for ADA accessibility.

INIT's back-office fare management system allows for secure, real-time transaction processing and supports transparent revenue sharing.

Riders will also see improvements in the new Breeze app, which will let them purchase and manage fares directly on their smartphones. New account management tools will enable them to stay in control of their balances and trip history, alongside features like contactless payments, mobile ticketing, and reloadable fare cards.

More Management

Managementby StaffMarch 19, 2026

People Movement: The Latest from TARTA, STV, and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
A BART railcar
Managementby StaffMarch 19, 2026

BART Monetizes Empty Parking With New Online Leasing Tool

BART began offering select parking lots to non-BART riders to generate new revenue to help address its FY27 $376M operating budget deficit brought on by remote work.

Read More →
MTA Chair & CEO Janno Lieber sits with a customer service employee and takes calls.
Managementby Elora HaynesMarch 19, 2026

Transit Agencies Nationwide Celebrate 2026 National Transit Employee Appreciation Day

Agencies across the U.S. honored transit workers on March 18, recognizing the essential roles they play in keeping communities moving daily.

Read More →
Ad Loading...
Cover for METROspectives with Inez Evans Benson
ManagementMarch 18, 2026

Inez Evans-Benson on Leadership and the Future of Transportation

Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.

Read More →
An RTC of Washoe County bus driving down Virginia Street.
Managementby StaffMarch 18, 2026

Keolis Lands 3 Contract Renewals

The renewals include continued operations at Fort Lauderdale-Hollywood International Airport in Florida; the PRTC in Virginia; and RTC Washoe in Nevada.  

Read More →
A MARTA employee using the new Better Breeze fare ticket machines.
Managementby StaffMarch 17, 2026

MARTA’s New 'Better Breeze' Fare System Nears Launch

The new system introduces tap-to-pay, touchscreen kiosks, and updated Breeze cards, with both old and new systems running through May.

Read More →
Ad Loading...
A wide angle view of two MTA buses with three people walking between them.
Managementby StaffMarch 16, 2026

Proposed Auto Insurance Reform Would Save New York’s MTA Millions Annually

The governor’s proposed auto insurance reforms could save the agency $48 million annually by limiting payouts in crashes where buses are not primarily at fault.

Read More →
paratransit bus
SponsoredMarch 16, 2026

Measuring the True Cost of Paratransit Fleets

What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.

Read More →
Cover photo for METROspectives with The Bus Coalition
Busby Alex RomanMarch 13, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
Ad Loading...
Amanda Wanke
Managementby StaffMarch 13, 2026

Des Moines DART CEO Joins Minneapolis Metro Transit

Amanda Wanke, who has worked at DART for 10 years, including the past 2½ years as CEO, will join Metro Transit as deputy chief operating officer, operations administration.

Read More →