Masabi announced a new strategic partnership with Uber to add public transit mobile ticketing into the Uber app. Once an agreement is reached with a transit agency, Uber users will have the option to book and display Masabi customers’ transit tickets in the app, allowing for seamless transfers from ride-sharing to public transit services for convenient multimodal journeys. The two companies will also be working together to offer the integration to new cities around the globe.

With the accelerating shift toward urbanization, there are ever greater demands being placed on transportation networks. Streets are congested, but increasing road and parking capacity to deal with this growth is often not an option. Making it easier for people to take multimodal journeys using shared private and public transit options together will help provide a real alternative to private car ownership.

Uber’s new ticketing option will be powered by Masabi’s Justride SDK, the first and only mobile ticketing SDK for public transit. The SDK allows third party applications to request fare types, make payments, and deliver visual and barcode mobile tickets to a passenger through a secure ticket wallet.

The Justride SDK integration combines best-of-breed secure ticketing functionality with existing apps. This gives users greater and more convenient access to tickets for public transit services. For transit agencies, deploying via SDK means mobile ticketing is instantly available to an already established user base providing a seamless and convenient experience to transfer to or ride on transit services. This all ties into Masabi’s underlying philosophy of making public transportation more accessible to all.

“At Masabi our mission has always been to make it quicker and easier to get around cities using a range of transit options and in Uber, we’ve found a perfect partner to help us further that mission,” said Brian Zanghi, CEO of Masabi. “Uber paved the way for a new paradigm in urban mobility, and we’re tremendously excited to power seamless connectivity between Uber’s options and public transit, reducing the number of cars on the road and enabling more on-demand transportation.”