Program cost forces two schools to drop transit service
Five schools that did renew the service committed to three more years, through 2012, at an estimated cost of $916,000 per school per year or $15 per full-time student.

[IMAGE]HEAT-Bus-full.jpg[/IMAGE]Fall semester service for Greensboro, N.C.’s Higher Education Area Transit (HEAT) buses begins today, but two of the colleges that originally participated in the popular transit program have dropped out, due to budgetary concerns.
When the City of Greensboro’s public transportation division launched HEAT service in August 2006 in partnership with seven local colleges and universities, 80 percent of funding for the program came from a federal Congestion Management and Air Quality grant, 10 percent came from the North Carolina Department of Transportation, and the last 10 percent was provided by the partner schools, says Kevin Elwood, strategic information specials for Greensboro Transit Authority (GTA).
Elwood says the city’s goal in introducing HEAT was to serve primarily college students and introduce them to public transportation. “It would also help alleviate congestion and pollution in our roadways and assist the campuses with their parking issues,” he explains.
However, government funding for HEAT was only scheduled to last three years and now that the burden of funding falls exclusively to the cash-strapped educational institutions, Greensboro College and Guilford Technical Community College (GTCC) are not renewing the service for the 2009-10 school year. The five schools that did renew the service committed to three more years, through 2012, at an estimated cost of $916,000 per school per year or $15 per full-time student.
As a result of the program change, some stops and routes will be eliminated. However, destinations that will no longer be served by HEAT buses will still be accessible via GTA bus routes.
Students from all seven schools will still be able to access GTA and HEAT services, but for students from the two schools that did not renew, service will no longer be fare-free. Some partner schools were able to incorporate HEAT fares into their campus ID cards, so they can swipe their ID cards through HEAT bus fare boxes. “And for schools that do not have IDs with that capability, we issue fare cards every semester,” Elwood says.
Any updates on transit options for GTCC students will be posted on HEAT’s website, www.rideheat.com.
More Bus

Finding the ‘Happy Medium’: Optimizing Maintenance Without Sacrificing Reliability
The key to maintenance optimization isn’t doing less work—it’s doing the right work at the right time on the right assets.
Read More →
LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement
The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.
Read More →
PSTA Modernizes Workforce Management with Digital Bidding System
The award-winning Workforce Transit Modernization project replaced paper bidding with a transparent digital platform, cutting administrative effort while improving access for operators.
Read More →
Washington's Community Transit Sets Six-Year Roadmap for Growth, Expansion
Approved TDP targets more bus service, new mobility options, Swift BRT expansion, and a potential Everett Transit annexation.
Read More →
DART Customer Satisfaction Reaches Six-Year High
Overall satisfaction rose to 74.9%, while the agency’s Net Promoter Score reached a record 33.7.
Read More →
How DART's GoPass Is Redefining Regional Mobility
Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.
Read More →
Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
METRO Magazine Announces 2026 Innovative Solutions Awards Winners
Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
LA Metro Marks Banner Year, Sets Ambitious Goals for New Fiscal Year
Incoming LA Metro Board Chair and Los Angeles Mayor Karen Bass joined outgoing Board Chair Fernando Dutra and LA Metro CEO Stephanie Wiggins to review accomplishments from fiscal year 2026, which included the opening of new rail extensions, advancement of major transit projects, expanded safety programs, and new rider amenities.
Read More →