REV Coach will now manage Setra’s after-sales services in North America. Photo: Daimler North America
2 min to read
REV Coach will now manage Setra’s after-sales services in North America. Photo: Daimler North America
Starting July 1, 2018, North American Setra distributor, REV Coach LLC, will also be responsible for the brand’s after-sales services. REV Coach is already holding the Setra sales rights since January this year.
With this step, the transition of the North American Setra bus business from Motor Coach Industries International Inc. (MCI) to REV Coach is complete. REV Coach LLC is a joint venture between Daimler Buses and REV Group, the new strategic business partner of Daimler AG’s bus division in the U.S. and Canada. The newly founded company is dedicated to the sales of new Setra motor coaches and now will provide technical support and service, manage parts supply and is planning to intensify the used bus business.
Daimler Buses holds twenty percent shares in REV Coach, which emphasizes the strategic importance of the cooperation. Duane Geiger was appointed as GM for REV Coach. The Distribution Center for new Setra coaches is located at REV Coach’s facility in Alvarado, Texas, 20 miles south of Dallas. Additionally, service and support will be provided across North America through REV Group’s network of regional service centers, as well as a selection of privately-owned service centers. Furthermore, Setra customers will now benefit from the logistics network of REV Parts in North America through which Setra parts are distributed.
The joint commitment of Daimler Buses and REV Group regarding the luxury bus and coach market is that the strengths of both brands create benefits for customers, in line with the maxim: “Two strong brands. One great team.” Setra customers benefit from the financial strength, efficiencies and innovation of the REV Group, as well as the comprehensive REV product portfolio that includes parts, financing, leasing and additional bus products, according to a company statement.
The Tidewater Current is the first east-to-west Virginia Breeze route, expanding access to key destinations including Virginia Beach, Norfolk, Newport News, Williamsburg, Richmond, Charlottesville, Staunton, and Harrisonburg.
As the American Bus Association marks its 100th year, a new ABA Foundation report highlights the Marketplace’s role as a key revenue engine for the bus and group travel industry.
As motorcoaches navigate increasingly congested urban corridors filled with pedestrians, cyclists, scooters, and distracted drivers, safety leaders across the industry are confronting a growing challenge: visibility.
In this edition of Biz Briefs, we highlight the latest developments shaping the future of mobility — from manufacturers and technology providers to transit agencies and motorcoach service operators.
A portion of this fleet investment was recently recognized during UMA EXPO 2026, where Croswell Bus Lines was presented with a commemorative $1.8 million check highlighting the company’s continued investment in its fleet and partnership with ABC.
