Santa Monica's Big Blue Bus names new COO
Rolando Cruz brings more than two decades of experience in public transportation to Big Blue Bus, most recently serving as executive director and VP, maintenance and facilities, at Calif.’s Long Beach Transit.


Santa Monica, Calif.’s Big Blue Bus (BBB) announced the appointment of Rolando Cruz to the position of COO.
Cruz brings more than two decades of experience in public transportation to Big Blue Bus. He most recently served as the executive director and VP, maintenance and facilities, at Calif.’s Long Beach Transit, and also held the positions of maintenance manager and finance manager during his tenure there. Cruz is a Certified Public Accountant in the state of Texas and holds an MBA and BBA in Accounting from the University of Texas.
He is a graduate of the 2008 American Public Transportation Association (APTA) leadership program, a former board member and chair of the Southern California Regional Transit Training Consortium, and a graduate of the Leadership Long Beach Program, where he currently serves as a board member. Cruz also currently serves as co-chair of the California Transit Association Maintenance Committee and is a member of the APTA Transit Asset Management Standards working group.
“We are excited to welcome Rolando Cruz to our organization. He is entering the agency at a time when we face many new challenges, but it is also a time of defining moments in our organization’s history where we will establish new standards that raise the bar for service delivery to the Westside of Los Angeles and the City of Santa Monica,” said Ed King, director, transit services, at BBB.
More Motorcoach

Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program
Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.
Read More →METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility
From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →
Reinventing Fleet Maintenance with Real-time Visibility and AI
Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.
Read More →
ABA's Ferguson Testifies in Support of BUSES Act, National Standards for Bus Operators
The BUSES Act would create a nationwide framework preventing state and local governments from enforcing bus idling restrictions of less than 15 minutes, a threshold consistent with existing Environmental Protection Agency guidance.
Read More →Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare
As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.
Read More →2026 METRO Buyer’s Guide & Directory
Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.
Read More →
ABA Foundation’s 2025 Motorcoach Census Highlights Industry Growth, 77K Jobs
Conducted annually by Tourism Economics, the study found that 1,769 companies operating 49,543 motorcoaches are based in the US, while 122 companies operating 1,425 motorcoaches are located in Canada.
Read More →
ENC Lands Additional 10-Bus Order From Academy Bus
The latest purchase brings Academy Bus’ AXESS fleet orders to 35 vehicles as ENC continues expanding its heavy-duty transit lineup.
Read More →
American Bus Association Files Lawsuit Against NYC Over Bus Idling Rules
The lawsuit, filed in the U.S. District Court for the Southern District of New York, challenges the City’s use of its Citizens Air Complaint program.
Read More →
Avoiding Mid-Season Breakdowns: A Fleet Readiness Q&A
John Hatman, COO of Master’s Transportation, breaks down the priorities, warning signs and common mistakes fleet managers should address now to stay ahead of summer demand.
Read More →