METRO Magazine Logo
MenuMENU
SearchSEARCH

U. of Iowa ridesharing program could cut campus commuter costs in half

Users of the RideShare progame can be matched for carpooling, biking, walking, and even as bus buddies. UI users also can calculate money saved, miles traveled, and emissions reduced.

by By Cristóbal McKinney
October 24, 2016
U. of Iowa ridesharing program could cut campus commuter costs in half

A screenshot of UI RideShare, developed by the Iowa Department of Transportation and facilitated locally by the University of Iowa. Courtesy University of Iowa

3 min to read


A screenshot of UI RideShare, developed by the Iowa Department of Transportation and facilitated locally by the University of Iowa. Courtesy University of Iowa

A new, free rideshare program for University of Iowa (UI) faculty, staff, and students has the potential to cut commuter costs by at least half, UI Parking and Transportation officials say.

The program is part of a new statewide rideshare launched Oct. 20 by the Iowa Department of Transportation. UI Parking and Transportation facilitates the local operation.

UI RideShare offers numerous improvements and features unavailable in previous software. After logging in with a university ID and password, users can be matched for carpooling, biking, walking, and even as bus buddies. UI users also can calculate money saved, miles traveled, and emissions reduced.

UI RideShare can match users for single trips as well. Michelle Ribble, UI commuter programs manager, says if enough people use it, the program could help decrease traffic congestion and should help students and employees cut costs for shuttles to the airport and drives home for university breaks.

UI Parking and Transportation officials hope the program will reduce the number of UI students and employees who commute alone in their cars.

Slightly more than half of UI employees who work at least part time drive alone, according to a 2012 UI survey. In addition, according to a 2014 Iowa Commuter Transportation Study, 57 percent of Iowa City commuters drive alone, and 72 percent of those commuters travel for less than 20 minutes to reach their destination.

Ad Loading...

Although the U.S. Census ranks Iowa as seventh in the nation for shortest commutes, UI Parking and Transportation officials say Iowa City is one of the most congested metro areas in the state. As the UI and Iowa City grow, so does the strain on transportation infrastructure.

“The UI is an extremely busy place,” says Ribble, “and parking infrastructure is expensive. Each person using UI RideShare reduces pollution and frees resources that can more directly benefit everyone.”

According to Ribble, almost 30 percent of the UI’s 17,416 UI employees commute more than 10 miles to work. According to the Iowa Department of Transportation, the cost of driving a vehicle can range from about 60 cents to $1.20 per mile, depending on the vehicle and driving patterns. When adding parking costs, which can vary from $27 to $110 a month, a person commuting alone a distance of 10 miles might pay from $555 to more than $1,500 a year, not including vehicle maintenance.

Carpooling doesn’t require additional physical infrastructure, and it can cut commuter costs in half or more, officials say. UI RideShare leaves decisions about sharing costs to the commuters, but most carpoolers evenly split gas and parking costs. The more riders in a carpool, the less each pays.

The Iowa DOT developed the statewide rideshare program and partnered with organizations like the UI across all 99 of Iowa’s counties.

UI RideShare is one of several transportation strategies used by UI Parking and Transportation to reduce parking demand on campus. Other strategies include the UI van pool, bicycle access, and bus programs. Information about all of these travel modes will be available on the UI RideShare site in the near future.

Cristóbal McKinney is with the Office of Strategic Communication, University of Iowa.

More New Mobility

An OCTA ZEB
Technologyby Alex RomanJuly 31, 2026

Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
A CharterUP branded Holon AV
New Mobilityby Alex RomanJuly 31, 2026

CharterUP Expands Into New Mobility and Autonomous Transportation

Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.

Read More →
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
Ad Loading...
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
A rider validating a tap payment on a Masabi validator.
Technologyby Staff and News ReportsJuly 17, 2026

Biz Briefs: Masabi Teams with St. Louis Metro and More

In METRO's latest installment, we take a look at recent news from Transdev, Hitachi, and more partnerships making headlines across the transportation sector.

Read More →
A Freebee microtransit van in Miami with text reading "Microtransit as Part of the Network."
New Mobilityby Elora HaynesJuly 10, 2026

Microtransit's Next Test: Becoming Part of the Network

Freebee shows how electric microtransit is moving beyond pilots to fill network gaps, connect riders to transit, and prove lasting value.

Read More →
Ad Loading...
Blue and white graphic with a professional portrait of Nathaniel P. Ford Sr.

Ford to Leave JTA After More Than 10 Years as CEO

He plans to continue his work advancing innovative mobility solutions to improve the quality of life in communities across the nation. He did not announce specific plans.

Read More →
JTA Celebrates One Year of NAVI Service, Demonstrating the Future of Autonomous Public Transportation
New Mobilityby StaffJune 30, 2026

Florida's JTA Marks One Year NAVI Anniversary

During its first year of operation, NAVI has transported over 15,200 passengers and traveled more than 61,000 miles in autonomous mode without a safety incident caused by the autonomous driving system.

Read More →
Passengers in crowded SEPTA station
Managementby StaffJune 29, 2026

SEPTA Board Approves FY2027 Budget Amid Funding Challenges

The spending plan represents an increase of just 1.9% over the current year and includes investments in new buses, additional full-length fare gates, and other customer enhancements.

Read More →
Ad Loading...
Endera electric buses for California’s Mendocino Transit Authority
Technologyby StaffJune 25, 2026

Biz Briefs: Endera Delivers to California, Safety Vision Teams with San Antonio's VIA, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →