METRO Magazine Logo
MenuMENU
SearchSEARCH

Via partners to launch on-demand transportation in Jersey City

The technology-based transit system would be the first of its kind in New Jersey.

September 20, 2019
Via partners to launch on-demand transportation in Jersey City

Via will operate at $2 per ride, with discounts for seniors and low-income residents at $1 or less.

Via

2 min to read


Via will operate at $2 per ride, with discounts for seniors and low-income residents at $1 or less. Via

Jersey City will become the first in New Jersey to offer an on-demand bus system in partnership with Via. The new commuting network looks to ease frustration among commuters often left dealing with overcrowded buses and unreliable schedules, while also filling the transit desert by providing more efficient connections between the north and south regions of the city.

The vendor partnership will create an innovative transit system with virtual stops and routes based on passenger demand. The technology-based transit system would be the first of its kind in the state. Areas of Jersey City identified as primary service areas will increase connectivity to other key shopping and business districts, government facilities, and PATH ferry and light rail stations.

Ad Loading...

Using the Via app, riders will be able to hail a shuttle directly from their smartphone. Via’s advanced algorithms will enable multiple riders to seamlessly share the vehicle. The technology will direct passengers to a nearby virtual bus stop within a short walking distance for pick up and drop off, allowing for quick and efficient shared trips without lengthy detours, or inconvenient fixed routes and schedules.

Via will operate at $2 per ride, with discounts for seniors and low-income residents at $1 or less. While Via will operate with 14 vehicles in Greenville and the Heights, at least 10% of the program’s fleet will be fully-electric vehicles, with a focus on increasing the number of electric vehicles in the upcoming years. Riders can request a wheelchair accessible vehicle should they indicate it is needed. This will also bring additional job opportunities to Jersey City, with Via drivers making well above the state’s minimum wage.

More New Mobility

frontrunner bus
SponsoredMay 1, 2026

ADA Compliant Transit: Easier, More Dignified Travel for Every Passenger

Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.

Read More →
A Valley Metro bus
Managementby StaffApril 28, 2026

Keolis Contract Extended for Valley Metro's East Valley Fixed-Route Bus Service

Under this extension, Keolis will continue to manage and operate fixed-route bus service across the East Valley, serving communities including Tempe, Mesa, Chandler, Scottsdale, the town of Gilbert, parts of Phoenix, and the Gila River Indian Community.

Read More →
A MOIA/Beep vehicle on the road
New Mobilityby StaffApril 24, 2026

MOIA America Teams with Beep to Grow US Footprint

Through the strategic partnership, MOIA America will provide MOIA’s turnkey autonomous mobility solution. This includes purpose-built, autonomous-ready ID. Buzz vehicles equipped with the self-driving system developed by Mobileye, as well as operator training and enablement.

Read More →
Ad Loading...
A rider looking at a Via map on a smartphone
New Mobilityby StaffApril 6, 2026

NJ TRANSIT Introducing New Microtransit Pilot

The service will offer free connections to major bus stops and park-and-rides, linking customers to NJ TRANSIT’s fixed-route bus network.

Read More →
A new LexRide vehicle for Lextran's on-demand service.
New Mobilityby StaffMarch 31, 2026

Kentucky's Lextran Launches LexRide to Enhance Downtown Mobility

LexRide connects key destinations, including Downtown Lexington, the Distillery District, and the Warehouse Block/National Avenue area, making it easier to explore without worrying about parking, traffic, or multiple rideshare trips.

Read More →
Opening art for Sustabinability Partners Q&A
Zero Emissionsby Alex RomanMarch 25, 2026

Inside EVaaS: A New Model for Airport Fleet Electrification

Sustainability Partners’ Arnold Albiar discusses how a service-based approach is helping airports and public agencies deploy and manage electric fleets more efficiently.

Read More →
Ad Loading...
Officials and community leaders cut a ribbon in front of a Pace On Demand shuttle bus outside Rolling Meadows City Hall to celebrate expanded on-demand transit service in northwest Cook County.
New Mobilityby News/Media ReleaseMarch 9, 2026

Chicago Pace Expand On-Demand Transportation Program

The expanded service builds on Pace’s growing On Demand network and is intended to improve access to destinations such as medical appointments, schools, shopping, employment centers and connections to the regional transit system.

Read More →
A vehicle that will be used for MARTA's Reach mobility program.
New Mobilityby StaffMarch 2, 2026

Atlanta's MARTA Set to Launch New On-Demand Transportation Service

An important part of the authority’s NextGen Bus Network, MARTA Reach will bring transit service directly to the rider’s location and offer a seamless link to the broader rail and bus system.

Read More →
A black and blue HOLON urban autonomous vehicle on a city street.
New Mobilityby Elora HaynesFebruary 26, 2026

CharterUP Moves to Scale Autonomous Shuttle Deployments Through HOLON Partnership

The partnership aims to accelerate the rollout of electric, high-capacity autonomous shuttles for campuses, airports, transit systems, and more.

Read More →
Ad Loading...
Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →