METRO Magazine Logo
MenuMENU
SearchSEARCH

Wis. university partners with ETA, REI for intelligent transit system

Overall rider satisfaction has increased due to the availability of real-time arrival predictions via public and mobile websites, as well as the newly-launched SPOT mobile app.

May 18, 2015
Wis. university partners with ETA, REI for intelligent transit system

University of Wisconsin-Platteville

2 min to read


University of Wisconsin-Platteville

Officials for the University of Wisconsin–Platteville weren’t sure they were a large enough university to implement an intelligent transit system (ITS) for their students. They needed real-time arrival predictions that would benefit the entire university, financially and efficiently. UW-Platteville found their solution in the partnership of ETA Transit Systems Inc. and Radio Engineering Industries Inc. (REI).

“ETA and REI came in with a willingness to listen to our needs and a flexibility to work with each other to identify the best possible solution,” said Amy Seebooth, of UW-Plattesville. “Perhaps more impressively was our aftermarket care. We still chat monthly about our changing situation and they make sure our capabilities meet the changing demands of our riders.”

Ad Loading...

Overall rider satisfaction has increased due to the availability of real-time arrival predictions via public and mobile websites, as well as the newly-launched SPOT mobile app. The system integrated with the existing student ID magnetic-stripe cards provides a critical tracking and reporting feature that improves overall efficiency. The overwhelming response has allowed UW-Platteville to expand its offerings by adding a third vehicle to its fleet.

“For us, it was a perfect opportunity to show just how effective and affordable SPOT® technology is for small- to mid-sized transit agencies. With UW-Platteville, we were able to implement a custom solution at a price point that made sense for their situation,” Nicole Castonguay, CEO at ETA Transit, said.

More Bus

Rendering of the upgraded Derby-Shelton Train Station
Busby StaffMay 4, 2026

CTDOT Launches Four-Station Upgrades on Waterbury Line

Construction on all four stations is beginning now and is anticipated to be completed by spring 2028.

Read More →
East Colfax BRT
Busby StaffMay 4, 2026

Denver RTD breaks ground on Aurora segment of East Colfax BRT

The beginning of the final BRT segment advances construction across all five segments, reflecting steady progress toward shorter travel times, improved accessibility, and a more dependable connection to jobs, businesses, and community destinations.

Read More →
A VIA bus
Busby StaffMay 1, 2026

San Antonio's VIA Launches Next Round of Bus Improvements

The changes are designed to reduce overall travel time, shorten wait times, and get customers to their destinations more quickly.

Read More →
Ad Loading...
Federal Reserve Bank visiting ENC
Busby StaffMay 1, 2026

Fed Leaders Highlight Growth, U.S. Manufacturing at ENC

The visit is part of the SF Fed's ongoing engagement with major employers and industries across Southern California and, more broadly, the western U.S. to better understand regional economic conditions and business outlooks.

Read More →
A person working on a bus
ManagementMay 1, 2026

Data-Driven Maintenance: Focusing Effort Where It Matters Most

Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.

Read More →
frontrunner bus
SponsoredMay 1, 2026

ADA Compliant Transit: Easier, More Dignified Travel for Every Passenger

Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.

Read More →
Ad Loading...
Cover photo for Part 2 with Cecil Blandon
Managementby Alex RomanApril 30, 2026

Bus Tech Talk: Part 2 with AC Transit’s Cecil Blandon

In Part 2 of a two-part conversation, AC Transit’s director of maintenance joins co-hosts Alex Roman and Mark Hollenbeck to discuss his maintenance team’s work with various types of vehicle, training, augmented reality, and more.

Read More →
A Valley Metro bus
Managementby StaffApril 28, 2026

Keolis Contract Extended for Valley Metro's East Valley Fixed-Route Bus Service

Under this extension, Keolis will continue to manage and operate fixed-route bus service across the East Valley, serving communities including Tempe, Mesa, Chandler, Scottsdale, the town of Gilbert, parts of Phoenix, and the Gila River Indian Community.

Read More →
A Des Moines DART bus
Busby StaffApril 28, 2026

Iowa DART Prepares for June Bus Network Launch

The new network reflects extensive input from riders and the community through Reimagine DART on what matters most in public transit — and those priorities are reflected in the changes ahead.

Read More →
Ad Loading...
A Route 8 bus travels on Denny Way in congested traffic.
Busby StaffApril 24, 2026

Seattle Speeds up Service on Denny Way

A new bus lane project aims to improve reliability on one of King County Metro’s busiest and most congestion-prone corridors.

Read More →