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Each digital display is expected to generate at least four times more revenue than the static ads they replace and significantly expand Metro’s digital advertising network.
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The city did not renew its contract with Norman Bench Advertising, which recently came under fire from officials for not disclosing how many benches it has and how much money it gets from displaying ads on them.
Read More →In promoting the new movie, Paramount Pictures is the first to use the digital projector technology to advertise in the Metrorail system. The ad for the movie will be displayed through the end of April.
Read More →The new five-year contract follows an initial five-year term where Titan was the first to develop advertising in both traditional and innovative forms on the fleet of more than 350 transit vehicles.
Read More →Anyone can submit a bid on a contract proposal, but what can coach operators do to make sure their name is at the top of the short list every time? METRO offers for tips on managing contracts with corporate, university and government clients.
Read More →Social media, website maintenance, and video are all key to a successful motorcoach business, especially during the post-pandemic era.
Read More →The lawsuit, filed in September 2014 on behalf of Fort Wayne Women’s Health Link, alleged that Citilink engaged in viewpoint discrimination by denying its request to place ads on its buses.
Read More →The mid-size bus and technology show, which headed back to the site of its inaugural meeting, featured more than 120 exhibitors on a 140,000-square-foot show floor. Educational sessions were highlighted by a keynote speech on customer service and laser-focused workshops.
Read More →At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
Read More →Civiq negotiated a 15-year deal with Miami-Dade officials to install up to 300 of the kiosks at bus stops and Metrorail stations across the county.
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