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Rather than installing brand new turnstiles or hardware, transit operators can install the Visa SAM, which is based on secure EMV® contactless technology, directly into existing systems.
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The actor's voice was going to be featured in TransLink announcements as part of a Visa advertising campaign.
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The innovation, available throughout Dijon's two tram lines, will be extended to the city's bus routes in a second phase.
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A company study found that transit agencies spend an average of 14.5 cents of every physical dollar collected, compared to only 4.2 cents for every digital dollar.
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