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Valley Metro's online music video campaign, "Valley Metro Notes," consists of 11 songs from six local bands, showing in an entertaining way how to use the transit system. The campaign is geared toward high school, college students and older, with the caveat of not alienating any other demographic.
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The ads were for its new series, “The Man in the High Castle,” and featured wrapped New York subway seats with iconography from Nazi Germany and Imperial Japan.
Read More →Destination sign companies offer transit agencies digital solutions to offering riders up-to-date, detail-rich information. While larger agencies look to utilize the new software and wireless controllers to gain revenue through advertisements, smaller transportation agencies can celebrate the dropping prices and long warranties.
Read More →The campaign, which adds a new slogan for the first time, “New Yorkers Keep New York Safe,” features MTA customers who describe the scenarios they experienced that prompted them to report suspicious packages or activities.
Read More →In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
Read More →With the industry at a standstill, associations form plans to help revitalize business. Ideas for better marketing the industry.
Read More →FirstGroup America tops the list in METRO’s annual motorcoach survey, with 8,326 vehicles. The recession had business down overall, but operators forged ahead with more contract work and acquired new technological tools.
Read More →The multimedia, multi-pronged effort will raise awareness of transit’s ability to provide greater mobility for Floridians.
Read More →By running the soccer-themed, family focused commercial during the pre-World Cup media blitz and on iconic Hispanic programs such as Sábado Gigante, Amtrak’s goal is to connect with the Hispanic audience and pique their interest in train travel.
Read More →Operators report they have stepped up efforts to find drivers and growth of transportation network companies is starting to compete for the industry’s business.
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