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In addition, with the recent introduction of Genfare Link, the company now offers a comprehensive, fully integrated digital solutions suite to help transit operators more efficiently manage, measure and maintain fare revenue collection.
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Gardena Municipal Bus Lines had always been respected by its riders, but the agency wasn’t very well known within the larger community, which made attracting new riders a challenge. The solution? Rebranding the agency as GTrans.
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The existing design, more than 20 years old, will be phased out to make way for the new look that prominently features a light blue and orange wave across the bus and the words “OC Bus.”
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At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
Read More →Since 1973, Espar has delivered the state-of-the-art German technology that is the Eberspaecher brand of products, to the North American marketplace.
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The Clean American Energy slogan enables fleets that operate propane autogas vehicles to now place the logo on vehicles, dispensers, tanks and marketing materials to help showcase the fact that they’ve chosen a clean, American-made fuel.
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The RideKC brand will be the umbrella brand used by all the region’s transit agencies and will be used to provide unified marketing and communication for multiple modes of transit, including local bus service, rapid bus service and the future streetcar.
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As cities work to become more relevant to new generations and attract diverse visitors, ensuring transit systems’ naming and branding systems are well-designed will become increasingly important.
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CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal.
Read More →The new identity, EMBARK, will represent all services — bus transit, parking and ferry.
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