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How does a town handle a daily influx of 25,000 spectators all headed to the USGA’s 2013 U.S. Open? With streets surrounding the venue closed to traffic and no on-site parking, Ardmore, Penn. - a suburb of Philadelphia and home of Merion Golf Club -had a major ally to help move the masses — the Southeastern Pennsylvania Transportation Authority.
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In addition to the NCAA college basketball tournament, the system was also the transportation choice for thousands of others who flocked into the city to attend free concerts and to watch the Atlanta Braves and the Atlanta Hawks who were playing home games.
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Crowd control, ticketing and providing timely service can become challenging in the midst of large events. Establishing a command center, deploying volunteers and conducting outreach through the media can help.
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