Super Bowl contributes to record Valley Metro ridership
Transit service to events included multiple layers of strategic activity to ensure success, including five days of enhanced light rail service to support rider demand and special bus service to and from outlying park-and-rides to provide added transit options.


After Super Sunday, history has been made for both Super Bowl XLIX and Phoenix-based Valley Metro. On Saturday, Jan. 31, light rail ridership nearly doubled compared to its former highest ridership day previously set on Saturday, Dec. 7, 2013. On that day, there were 65,800 riders who traveled to events including an Arizona State University football game, arts festival in Tempe and a concert in Phoenix. On an average Saturday, ridership is at 35,000 boardings.
Transit service to Super Bowl XLIX events included multiple layers of strategic activity to ensure success:
Offered five days of enhanced light rail service to support rider demand.
Provided special bus service to and from outlying park-and-rides to provide added transit options.
Developed extensive operational planning that included staging of buses and maintenance technicians in the field to provide on-call support.
Partnered with multiple levels of law enforcement agencies including the Transportation Security Administration and numerous police departments to ensure a strong security presence.
Provided more than 100 Valley Metro and 120 Arizona Super Bowl Host Committee volunteers who gave more than 1,660 hours of volunteer service to assist riders at light rail stations and park-and-rides.

“Our goal in serving Super Bowl XLIX was to exceed all expectations and provide a high level of service that would help showcase metro Phoenix,” said Steve Banta, Valley Metro CEO. “Valley Metro staff, across all ends of the organization, worked incredibly hard to deliver a positive transit experience that would draw people back to this region and the Valley Metro system.”
RELATED:Passenger Rail Service for Business Events
Light rail and special bus service provided a seamless connection to Verizon Super Bowl Central and the NFL Experience in downtown Phoenix.
“Verizon Super Bowl Central was the largest event ever held in Phoenix, capturing worldwide attention during its four-day run up to Super Bowl XLIX,” Phoenix Mayor Greg Stanton said. “Public transit was key to the event's success and was essential in getting tens of thousands of fans to Phoenix's biggest party ever.”
The partnership and significant support from the Arizona Super Bowl Host Committee contributed to the system’s enhanced ridership during this high-profile time for Phoenix and the region, according to the agency.
More Management

What Transit-Oriented Development Means for the Future of Public Transportation
Once viewed primarily as transit operators, agencies are now leveraging land, partnerships, and long-term planning to boost ridership, expand housing, and strengthen communities.
Read More →
USDOT Announces $22 Million for Transit Innovation, Updates High-Speed Rail Rules
New federal transit funding will support safety, accessibility, and technology projects as updated rail regulations establish new noise standards for high-speed trains.
Read More →
Transportation Construction Coalition Unveils Infrastructure Case Studies Ahead of Federal Funding Deadline
The coalition noted the next surface transportation bill should provide sustained investment in highways and public transit to strengthen freight movement, improve safety, and support economic growth.
Read More →
People Movement: American Bus Association Extends Ferguson and More
METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.
Read More →
METRO Magazine Announces 2026 Innovative Solutions Awards Winners
Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence
Read More →
MBTA Rolls Out Pilot Programs to Cut Costs, Simplify Travel
Three new fare pilots — including unlimited two-hour transfers, reduced express bus fares, and free transit for eligible seniors — will launch this fall as Massachusetts extends popular commuter rail discounts through November.
Read More →
FTA Opens $610 Million Funding Opportunity for Bus Infrastructure Projects
The latest Notice of Funding Opportunity provides transit agencies with funding for bus facilities, fleet modernization, and low- and no-emission vehicles, with applications due September 21.
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
Massachusetts Approves $530M to Strengthen MBTA Operations, Infrastructure
The funding package targets operating stability, capital improvements, and fare affordability, offering a model for agencies navigating long-term funding challenges.
Read More →
LA Metro Marks Banner Year, Sets Ambitious Goals for New Fiscal Year
Incoming LA Metro Board Chair and Los Angeles Mayor Karen Bass joined outgoing Board Chair Fernando Dutra and LA Metro CEO Stephanie Wiggins to review accomplishments from fiscal year 2026, which included the opening of new rail extensions, advancement of major transit projects, expanded safety programs, and new rider amenities.
Read More →