METRO Magazine Logo
MenuMENU
SearchSEARCH

Super Bowl contributes to record Valley Metro ridership

Transit service to events included multiple layers of strategic activity to ensure success, including five days of enhanced light rail service to support rider demand and special bus service to and from outlying park-and-rides to provide added transit options.  

February 5, 2015
Super Bowl contributes to record Valley Metro ridership

 

2 min to read


After Super Sunday, history has been made for both Super Bowl XLIX and Phoenix-based Valley Metro. On Saturday,  Jan. 31, light rail ridership nearly doubled compared to its former highest ridership day previously set on Saturday, Dec. 7, 2013. On that day, there were 65,800 riders who traveled to events including an Arizona State University football game, arts festival in Tempe and a concert in Phoenix. On an average Saturday, ridership is at 35,000 boardings.

Transit service to Super Bowl XLIX events included multiple layers of strategic activity to ensure success:

Ad Loading...
  • Offered five days of enhanced light rail service to support rider demand.

  • Provided special bus service to and from outlying park-and-rides to provide added transit options.

  • Developed extensive operational planning that included staging of buses and maintenance technicians in the field to provide on-call support.

  • Partnered with multiple levels of law enforcement agencies including the Transportation Security Administration and numerous police departments to ensure a strong security presence.

  • Provided more than 100 Valley Metro and 120 Arizona Super Bowl Host Committee volunteers who gave more than 1,660 hours of volunteer service to assist riders at light rail stations and park-and-rides.

Ad Loading...
Light rail and special bus service provided a seamless connection to Verizon Super Bowl Central and the NFL Experience in downtown Phoenix.

“Our goal in serving Super Bowl XLIX was to exceed all expectations and provide a high level of service that would help showcase metro Phoenix,” said Steve Banta, Valley Metro CEO. “Valley Metro staff, across all ends of the organization, worked incredibly hard to deliver a positive transit experience that would draw people back to this region and the Valley Metro system.”

RELATED:Passenger Rail Service for Business Events

Light rail and special bus service provided a seamless connection to Verizon Super Bowl Central and the NFL Experience in downtown Phoenix.

“Verizon Super Bowl Central was the largest event ever held in Phoenix, capturing worldwide attention during its four-day run up to Super Bowl XLIX,” Phoenix Mayor Greg Stanton said. “Public transit was key to the event's success and was essential in getting tens of thousands of fans to Phoenix's biggest party ever.”

The partnership and significant support from the Arizona Super Bowl Host Committee contributed to the system’s enhanced ridership during this high-profile time for Phoenix and the region, according to the agency.

More Management

PSTA employees clocking in.
Managementby Alex RomanAugust 10, 2026

PSTA Modernizes Workforce Management with Digital Bidding System

The award-winning Workforce Transit Modernization project replaced paper bidding with a transparent digital platform, cutting administrative effort while improving access for operators.

Read More →
APTA Comes to Chicago
Managementby Alex RomanAugust 10, 2026

Chicago to Host Public Transportation's Biggest Gathering at APTA TRANSform & EXPO 2026

North America’s largest public transportation gathering returns to Chicago, connecting transit decision-makers with the technologies, ideas, and partnerships driving the industry forward.

Read More →
An LA Metro bus and railcar.
New Mobilityby Alex RomanAugust 7, 2026

New Tricks for Old Bureaucracies: Joshua Schank on Making Transit Innovation Stick

Former LA Metro Chief Innovation Officer Joshua Schank discusses why good ideas aren't enough, how transit agencies can overcome resistance to change, and why today's challenges demand more innovation.

Read More →
Ad Loading...
A Community Transit Swift Green Line bus
Busby Staff and News ReportsAugust 7, 2026

Washington's Community Transit Sets Six-Year Roadmap for Growth, Expansion

Approved TDP targets more bus service, new mobility options, Swift BRT expansion, and a potential Everett Transit annexation.

Read More →
An pink and white OKC streetcar moves down a street.
Managementby Alex RomanAugust 7, 2026

OKC Streetcar Makes Zero-Fare Service Permanent

Ridership increased an average of 71% compared with the same period a year earlier during the fare-free pilot.

Read More →
Managementby Alex RomanAugust 6, 2026

DART Customer Satisfaction Reaches Six-Year High

Overall satisfaction rose to 74.9%, while the agency’s Net Promoter Score reached a record 33.7.

Read More →
Ad Loading...
A red, white, and blue graphic with an image of a rail line in NYC and text reading "Surface Transportation Bill Moves Forward."
Managementby Elora HaynesAugust 6, 2026

House Surface Transportation Bill Advances as Transit Funding Debate Intensifies

A bipartisan transportation package moving through Congress could redefine how the U.S. funds highways, transit, and motorcoach travel, while igniting new fights over electrification, regulation, and federal priorities.

Read More →
ManagementAugust 5, 2026

How Data, Strategy, and Community Engagement Are Reshaping Transit

In this edition of METROspectives, strada360 CEO Steve Lassey discusses how transit agencies can better align planning with operations, leverage data to improve decision-making, and build public trust as they prepare for the future of mobility.

Read More →
An Amtrak Acela train at New York Penn Station
Railby Alex RomanAugust 3, 2026

Amtrak Board Advances Plan to Restructure Organization, Seeks Public Input

The proposal, developed by Amtrak management and approved by the board for further consideration, is intended to modernize the organization's structure while improving accountability, operational efficiency, and customer service.

Read More →
Ad Loading...
Cover of a Strada 360 guide titled "Turn Transit Data Into Action: How to solve common transit agency pain points with connected technology." The cover features a blurred transit bus, a gray grid background with orange accents, and text describing how connected technology helps transit agencies improve visibility, operational efficiency, maintenance, scheduling, and data-driven decision-making. An orange callout highlights the challenges facing today's transit landscape.
SponsoredAugust 2, 2026

Turn Transit Data Into Action

Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.

Read More →