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The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.
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Since board approval in December, the staff received new information from the Los Angeles County Counsel’s Office saying corporate naming decisions by Metro could lead to free speech entanglements
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This region includes Miami where the EASY Card revenue management system has become a major Cubic project, which recently expanded under a $33 million contract for upgrades to cloud-based services supporting mobile- and open-payment technologies.
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In November, voters approved a $3.5 billion bond measure to rehabilitate BART, however, declining revenue and rising costs mean the agency could face a $25 million to $45 million operating deficit in the coming budget year.
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Expects to receive a response to their application from the FRA within 60 days. Upon receiving approval, NCTD will move forward with RSD, the next step in the regulatory process.
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The deal is part of the county's negotiation with Massachusetts-based company, CIVIQ Smartscapes, which would provide free Wi-Fi and kiosks to the county at no expense.
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Civiq negotiated a 15-year deal with Miami-Dade officials to install up to 300 of the kiosks at bus stops and Metrorail stations across the county.
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Uber’s name will be featured on a wide range of promotional materials, including posters displayed at train stations and on Metra trains, timetables, mailing inserts and at ticket office windows.
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A marketing company could be hired by early next year to entertain offers and assign prices for naming rights of hundreds of Metro assets, the report said.
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A six member committee has been formed to discuss the issue and make recommendations in mid-December.
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