WMATA looking for ways to boost ad revenues
The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.
Larry Levine
WASHINGTON, D.C. — On Thursday, the Washington Metropolitan Area Transit Authority’s board of directors is scheduled to open discussions on increasing the transit system’s meager advertising revenues in a number of ways, including expanding its digital ad program, vehicle wraps, and plastering more stations with advertisements, known as a “station domination,” WAMU reports.
The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012, however, the idea of selling naming rights was largely untested by other transit agencies, according to the report. For the full story, click here.
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