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The tweet, which earned at least 3,000 retweets, announced delays on the “1,2,3,4,5,6,7,A,C,E,B,D,F,M,J,Z,N,Q,R,W, and G” trains.
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Recently reality TV persona Snooki partnered with Megabus.com to highlight the safety features onboard Megabus vehicles, which keep riders safe.
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The campaign to get Rogen involved began in May, days before plans to have Morgan Freeman become the voice of the system were scrapped.
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Creating content that people within your niche can reference or repost will help you gain organic and targeted followers who will engage with you and will result in new and recurring business, as well as establish your authority.
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The project, unveiled Nov. 28 by Chicago Mayor Rahm Emanuel, aims to provide commuters with a 20-minute option to taxi or Uber rides, which cost between $40 and $60.
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The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.
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While the new Twitter accounts will focus on specific delays for each train line, commuters will still have to check the main @GOTransit account for messages affecting the entire system, such as a snow alert or severe weather warnings.
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Pilot of new information service to provide live notifications of severe delays directly to customers' mobiles or computers to alert them more quickly. First time that Twitter has partnered with a transport authority to provide live travel information to customers using this innovative approach.
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The agency backed away from its decision because it gave the perception that it was "stepping back from providing the full-range of information" it currently provides to customers, which was not the intention.
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