RELATED: [Video] GRTC's CEO talks agency myths and realities
GRTC, reservation network co. partner for on-demand paratransit service
Customer benefits include direct, non-stop service; requesting a trip for same-day service; and flexibility to schedule a reservation up to 30 days in advance.

Customer benefits include direct, non-stop service; requesting a trip for same-day service; and flexibility to schedule a reservation up to 30 days in advance.

The Greater Richmond Transit Co. (GRTC) launched a new mobility solution for paratransit customers, which offers same-day and direct non-stop service.
GRTC’s Board of Directors awarded a contract to UZURV, a local reservation network company, to deliver the new service called CARE On-Demand for one pilot year beginning August 1, 2017.
All CARE customers are eligible for CARE On-Demand (C-VAN customers are not eligible). The benefits of this partnership to customers include: direct, non-stop service; requesting a trip for same-day service; flexibility to schedule a reservation up to 30 days in advance; freedom to ride solo; ability to bring guests, a Personal Care Assistant (PCA), or a service animal; ability to travel anywhere within the GRTC CARE service area; and the option to request favorite driver(s).
Initially during this pilot, a limited number of CARE On-Demand trips will be offered Monday to Friday from 7AM to 6PM and will be on a first-come, first-served basis. More trips and potentially extended service hours will be offered over time as the pilot program grows.
The cost for a CARE On-Demand ride is $6.00. GRTC will pay for up to an additional $15.00 of the cost of the ride. Any additional cost will be the customer’s responsibility, and the customer will know in advance what the total cost will be of their trip.
CARE On-Demand customers may begin making reservations through UZURV on August 1, 2017 by calling the UZURV Call Center at (804)-499-3400. UZURV is currently developing an app update to also enable CARE On-Demand reservations on smart devices; this additional reservation option will be available at a later date during the pilot.
When making a reservation, the customer receives a description of their assigned driver, vehicle, and the type of Transportation Network Company (TNC) picking them up.
Customers may also request specific amenities or special accommodations, such as low-entry vehicles or trunk space for personal items.
UZURV assigns a pick-up time for the customer — a “window” consisting of no earlier than 15 minutes before or 15 minutes after the scheduled pick-up time.
If a trip is scheduled more than a day in advance, customers will receive a reminder call the day before the reservation.
More New Mobility

Biz Briefs: Montréal Debuts Nova Electric Buses and More
In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.
Read More →
6 Transit Management Lessons for Colleges and Universities Facing Seasonal Demand Swings
College transportation demand swings wildly throughout the year. Fleet strategies are starting to catch up.
Read More →METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility
From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →
Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare
As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.
Read More →Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, the co-author of New Tricks for Old Bureaucracies, discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →
Biz Briefs: Foothill Gold Line Award, Matawan Contract, and More
From strategic partnerships to acquisitions and service expansions, the industry continues to evolve at a rapid pace. Find out all the latest here.
Read More →
Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership
The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.
Read More →2026 METRO Buyer’s Guide & Directory
Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.
Read More →
King County Test Heliox Chargers, Keolis Lands California Contract Top Biz Briefs
Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.
Read More →