Betterez Inc., a reservations & ticketing management (RTM) technology provider, announced the Trailways Transportation System has gone live with the Betterez Motorcoach Microsite functionality to automate their Trailways Affiliated Partner program registration and payment processes.
Through the more than 100-plus companies in its Affiliated Partners Program, Trailways maintains a close working relationship with industry-related suppliers and vendors, as well as other tour and travel service entities.
“Betterez became an affiliate partner in late 2015 and immediately expressed an interest in helping Trailways at the corporate level. The launch of this registration and payment site coincides with the launch of Trailways’ new ‘Travel & Leisure’ Affiliated Partner Group designed to promote destinations, attractions, theaters, tour operators, tourism and visitor bureaus, event organizers, etc., to the 65-plus Trailways bus company owners in North America and parts of Europe,” said Ron Moore, Trailways chairman. “Using this microsite as a starting point, we’re looking forward to partnering with Betterez in other areas to further the Trailways brand.”