TransLink announced it has partnered with adtrackmedia to improve commutes with new technology that will display full-motion videos through SkyTrain windows for customers travelling in the Dunsmuir tunnel. 

TransLink is the first transit agency in North America to implement this technology, according to the news release.

“This new technology provides an innovative and immersive experience for customers travelling along the Expo Line,” said Kevin Quinn, TransLink CEO. “This first-in-Canada technology is transforming marketing and communications on transit systems all over the world while also allowing agencies to collect new revenue.”

Adtrackmedia has installed and will maintain the technology, while also managing the advertising content. They have implemented this technology in South American, Asian, and European markets before launching this futuristic advertising platform in North America.

“With an established global presence, we are excited that our North American expansion begins here at home in Vancouver with TransLink and Telus,” said adtrackmedia CEO Ken Bicknell. “adtrackmedia’s technology has created a premium media format that is highly in demand in the growing global digital out of home advertising landscape.” 

This technology is first being installed in the Dunsmuir tunnel while TransLink and adtrackmedia work on potentially bringing this technology to other tunnels on the SkyTrain system in the future.