Hire Up: Beep Appoints Simon West as Chief Experience Officer
Beep Appoints Executives to Scale Next Generation Platforms
Beep Inc. has expanded its leadership team.

Beep has expanded its executive team with three new hires to aid in the scalability of its platform.
Photo: Beep
Beep Inc. announced the expansion of its leadership team with the appointments of Katrina Heineking, Marc Klein, and Alex Poirot, according to the company's news release.
Heineking joins the Beep team as executive VP, operations.
Heineking has been in the transit industry for more than three decades. Prior to joining Beep, her most recent role was with Transdev North America where she was responsible for helping to create and head Transdev’s autonomous vehicle division.
Since 2008, Heineking has been a board member of the Arizona Public Transit Association, including a term as its president. She has also served as a board member of the Southwest Transit Association and the Friends of Transit Board of Phoenix.
In her new role, Heineking will oversee Beep’s national operations including deployment and commissioning, site management, and vehicle operations.
Klein joins Beep as sr. VP, strategic accounts & smart cities. Klein has more than 20 years of experience delivering mobility and technology solutions across the U.S.
In 2018, as VP, microtransit government partnerships, he launched the business-to-government unit for Ford Motor Company’s Chariot Transit Inc., where he focused on improving accessibility, sustainability, and mobility options in cities around the country.
Klein was formerly VP, national accounts and airports, at Clean Energy Fuels Corp.
In 2006, he co-founded The Vehicle Production Group LLC, which manufactured the MV-1, the first factory-direct wheelchair-accessible vehicle to meet or exceed the vehicle guidelines of the Americans with Disabilities Act (ADA).
Klein was named a White House Champion of Change award winner by President Barack Obama for creating innovative mobility, technology, and sustainability solutions.
Poirot brings 13 years of experience in mobility policy, serving in roles within federal and state government and the private sector, and joins Beep as VP, public policy. He was most recently corporate affairs director for Keolis North America.
Previously, he served as senior governmental affairs officer at the United States Department of Transportation under Secretary Elaine L. Chao, and as acting associate administrator in the Office of Communications and Congressional Affairs for the Federal Transit Administration.
From 2015 to 2019, Poirot served as senior policy advisor to a senior member of the Transportation & Infrastructure Committee in the United States House of Representatives during the development, enactment, and implementation of legislation including the Fixing America’s Surface Transportation (FAST) Act and the FAA Reauthorization Act of 2018.
“I’m delighted to welcome Katrina, Marc, and Alex to our leadership team,” said Joe Moye, CEO of Beep. “As we continue to experience unprecedented growth and impact within our industry, these seasoned leaders will help us scale our operations, build close strategic relationships with our largest customers and ensure we continue to work closely with state and federal government agencies on enabling the safe adoption and expansion of autonomous mobility solutions that help protect our environment, improve road safety and extend mobility to all.”
More Management

Bringing Austin’s First Light Rail System to Life
Austin Transit Partnership CEO Greg Canally discusses the city's nearly 10-mile light rail project, its collaborative approach to project delivery, the importance of community engagement, and the milestones ahead as construction approaches in 2027.
Read More →
ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust
ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.
Read More →
Metra Draft Plan Outlines Costs, Service Improvements for Regional Rail
The Systemwide Network Plan identifies infrastructure needs and potential investments to expand all-day, bidirectional rail service across the Chicago region.
Read More →
New Orleans RTA Names Augustine III as New CEO
In this edition, we also spotlight recent personnel moves at HDR, PATH, STV, and more, highlighting the people taking on new roles across the transportation industry.
Read More →
How Transit Agencies Are Using Free Rides to Improve Voting Access
Transit agencies are using fare-free service, trip-planning tools, and targeted rides to improve voting access. See what other agencies can learn from these efforts.
Read More →
Caltrain’s Electrification Drives a New Era of Ridership Growth
The railroad’s shift to electric service has brought more frequent trains, stronger customer satisfaction, and increased ridership, earning it APTA’s Outstanding Public Transportation System award.
Read More →
Chicago, Charlotte Transit Agencies Expand Rider Support Programs
CTA launched crisis intervention teams as CATS prepares to deploy fare ambassadors, expanding customer assistance and security efforts across both systems.
Read More →
New York MTA Launches Historic $1.9B Signal, Track Modernization Project
Funded in part by congestion pricing revenue, the project will replace nearly century-old signals along the A and C lines in Brooklyn and Queens.
Read More →
Brian Dickson on Building Stronger, More Resilient Transportation Organizations
Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.
Read More →
LA Metro Breaks Ground on Vermont BRT Project
The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.
Read More →