UTA Launches Mobile Ticketing Solution

The Utah Transit Authority (UTA) announced the launch of a new digital fare payment system with Masabi and Transit, according to the agency's news release.

Now, riders are able to use Transit to plan trips and pay for services across the agency’s network of more than 120 routes and a 1,400-mile service area comprising buses, commuter and light rail, On Demand transit, and streetcar services.

UTA riders can purchase fares in Transit, create an account, and enter their credit card information to purchase a ticket. When they’re ready to ride, customers activate their ticket and show it to the operator when boarding.

By enabling passengers to plan, track, and pay for their ride in one app, courtesy of the ticketing functionality powered by Masabi’s Justride SDK in the Transit app, UTA is providing customers with a service at every step of the journey.

“Mobile ticketing is a logical choice for agencies of all sizes, putting the efficiency and convenience of instant ticket purchasing and processing in the hands of riders, making for smoother journeys and lower overheads for agencies,” said Brian Zanghi, CEO of Masabi. “We are delighted to launch this best-in-class solution alongside our partners at Transit and look forward to working with the agency to improve their services and delight their customers, kickstarting a new era of transit convenience across the Wasatch region.”

Through this partnership with Masabi and Transit, a single app enables a multimodal experience. The Transit app is downloadable from the App Store and Google Play, and UTA riders will be able to purchase and use all UTA fare products, including monthly passes and group travel. 

Transit also added support for origin-destination fares, enabling riders to use the app to purchase tickets for FrontRunner, UTA’s commuter train.

The service is available to agencies of all sizes and can be deployed as a stand-alone app or alongside existing mobile ticketing options. 

“We want to make riding public transit as simple and stress-free as possible, and this solution for UTA in partnership with Masabi helps us do that,” said David Block-Schachter, chief business officer at Transit. “Since 2019, UTA passengers have relied on Transit to find their next trip and track their ride in real-time. In 2021, we also launched an on-demand microtransit integration with UTA. Adding the ability to buy transit fares is another big step towards giving riders everything they need in one app.”