Masabi, TransLoc to Deliver Account-Based Ticketing, Trip Planning

Masabi announced that it has been selected, along with TransLoc, by Eau Claire Transit in Wisconsin to deliver a next-generation fare payment system powered by Masabi’s Justride platform.

The phased deployment will see the launch of a comprehensive and innovative account-based fare payment solution to Eau Claire, according to Masabi's news release.

The mobile and account-based ticketing solution will enable riders to travel across the agency’s network without having to select their fare or buy a ticket in advance. Justride automatically calculates and deducts the correct fare from riders’ accounts delivering enhanced fare equity and accessibility for passengers, according to Masabi.

A new Eau Claire Transit mobile app will be deployed to allow riders to purchase tickets and passes.

As part of the deployment, Masabi said it will install fare validators across the entire Eau Claire Transit fleet, allowing passengers to board by scanning their smartphone or smartcard, as well as offering the agency an upgrade path to supporting contactless EMV bank cards. Masabi added that it will also be working with partner TransLoc, which provides Intelligent Transportation Systems (CAD/AVL).

Riders will be able to use the TransLoc app to find their buses for real-time trip planning. For the transit operations team, Automatic Passenger Counters, Computer-Aided Dispatch, and Automatic Vehicle Locators will make it more possible to manage daily operations.

“As riders return to public transit, the focus of agencies is on providing their customers with a simple, contactless, and safe system by which to travel. By deploying our Fare Payments-as-a-Service platform Eau Claire is doing just that,” said Brian Zanghi, CEO of Masabi. “Just a few years ago, this technology would have been out of reach to all but the largest agencies. Today, we are delivering this cutting-edge solution to towns and cities all over the world in a fraction of the time and at a fraction of the cost. We are delighted to have been selected to provide this system with our partner TransLoc, and look forward to working with Eau Claire Transit in the years to come.”