(Part II) What new tech, services are transit agencies implementing?
METRO asked some of the top execs in the nation what they are doing to improve their offerings for ridership.
by Alex Roman, Managing Editor
October 15, 2019
David A. Genova
3 min to read
Q: What new technology/service are you now offering/planning to offer at your agency?
Vicki L. Shotland
Vicki L. Shotland, Executive Director Greater Hartford Transit District Hartford, Conn. The Greater Hartford Transit District has been a Trapeze-licensed user for many years. Providing over 500,000 trips annually to our ADA paratransit riders has also created the need to advance the implementation of software that is available to us. The next step over this upcoming year will be to add EZ-Wallet, which is a Trapeze module that is designed to allow riders to prepay their fares, print usage reports, and examine historical transactions. The bottom line for us is that this component will allow the riders to travel without the need to have a fare ticket or cash. Many transit systems are already using this module, and we are excited to move in this direction for all of the anticipated benefits that EZ-Wallet brings.
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Kevin Corbett
Kevin Corbett, Executive Director New Jersey Transit Newark, N.J. Access Link, NJ TRANSIT’s paratransit system, recently introduced several upgrades. Access Link Online allows customers to make reservations online, monitor vehicle arrivals, cancel rides, and use the cashless electronic fare option, EZ-Wallet. Additionally, Access Link riders are enjoying a new interactive voice-response telephone system, which features enhanced-communication options for Access Link customers who do not have the use of a computer or the internet. And, a pilot program for our bus customers is underway with new validators, which scan barcodes on paper and mobile tickets and sets the stage for our future contactless fare program.
Bradley T. Funkhouser
Bradley T. Funkhouser, CEO Capital Area Transportation Authority Lansing, Mich. CATA offers Transit App, with 22,000 unique users who, in the last month, generated 1.2 million sessions. Our online chat service improves customer access and satisfaction; and our high-tech bus shelters feature Wi-Fi, USB-charging, solar lighting, and real-time departure information. To improve accessibility and familiarize the community with CATA’s services, we created how-to-ride videos that are used to train both riders and employees; we implemented LookingBus, an app that connects operators and visually impaired riders; and for those on the autism spectrum, we offer 360-degree video surveillance of our three transit hubs, 40- and 60-foot buses, as well as a paratransit bus. Finally, we have converted three facilities to 100 percent renewable energy.
Henry Li
Henry Li, GM/CEO Sacramento Regional Transit District Sacramento, Calif. We launched an on-demand microtransit service, called SmaRT Ride. The app-based service is similar to Uber Pool and allows riders to request a ride inside a specific geo-fenced area. The first service area went live in February 2018, and SacRT now has three service areas across the Sacramento region. Two more service areas will launch later this year, with an additional eight in early 2020. The app-based service, which allows a rider to track the SmaRT Ride shuttle and know how long their wait will be, is helping riders connect to fixed-route bus, light rail, or just get around their community more efficiently.
David A. Genova
David A. Genova, GM/CEO Regional Transportation District Denver RTD continues to blaze the trail through successful collaborations with companies like Uber, Lyft, and Transit. We were the first in the world to enable riders to pay their transit fare through the Uber app; have expanded to the Transit app; and were the first to provide trip planning on Lyft. We completed an autonomous vehicle pilot program and plan to launch another pilot. Our goal is to enhance the customer experience with these and other initiatives.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.