METRO Magazine Logo
MenuMENU
SearchSEARCH

COTA adds microtransit service to expand mobility during COVID-19

The three-month pilot will provide transit access for customers who are experiencing lost fixed-route service in parts of Northeast Columbus, Westerville, Gahanna, and New Albany.

May 22, 2020
2 min to read


The three-month pilot will provide transit access for customers who are experiencing lost fixed-route service in parts of Northeast Columbus, Westerville, Gahanna, and New Albany. COTA

The Central Ohio Transit Authority (COTA) is launching COTA//Plus microtransit service to complement existing transit options during the COVID-19 pandemic. The new COTA//Plus option is an on-demand pilot project to better serve northeast Franklin County customers impacted by COVID-19 service changes. The service is available from 7 a.m. to 8 p.m., seven days a week and will require no fare in accordance with COTA’s current emergency operations. This is the second COTA//Plus pilot launched by COTA in the past year.

Ad Loading...

The three-month pilot will provide transit access for customers who are experiencing lost fixed-route service in parts of Northeast Columbus, Westerville, Gahanna, and New Albany. The area includes job centers such as Mount Carmel East Hospital and Easton. In April, COTA temporarily suspended Lines 25 (Brice), 35 (Dublin-Granville), and 45 (New Albany) to ease demands on operators during the pandemic.

Customers within the defined zone can use the COTA//Plus app to hail a COTA-branded vehicle to arrive at their nearest transit stop. Customers are transported to a transit stop within that defined zone, or to a transit stop that serves another bus line. The on-demand pilot can connect customers to seven active transit lines, including Line 10 and CMAX, which provide access to downtown Columbus.

“As the economy reopens, we are analyzing data from customers and businesses to reinvent how we serve the community and respond to areas in need of mobility,” said COTA President/CEO Joanna M. Pinkerton. “COTA Plus has already proven that microtransit can connect people to jobs, food, and health care in Grove City. By using our available resources, we can continue to serve our northeast Franklin County customers and grow our ridership in a safe and efficient way.”

COTA//Plus launched its initial microtransit project in Grove City in July 2019 and will expand to Westerville in August of this year.

COTA continues evaluating all aspects of its service and operations to keep employees safe and is working with the Transport Workers Union of America to ensure COTA’s operators have all they need to continue their work safely and effectively.

More New Mobility

frontrunner bus
SponsoredMay 1, 2026

ADA Compliant Transit: Easier, More Dignified Travel for Every Passenger

Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.

Read More →
A Valley Metro bus
Managementby StaffApril 28, 2026

Keolis Contract Extended for Valley Metro's East Valley Fixed-Route Bus Service

Under this extension, Keolis will continue to manage and operate fixed-route bus service across the East Valley, serving communities including Tempe, Mesa, Chandler, Scottsdale, the town of Gilbert, parts of Phoenix, and the Gila River Indian Community.

Read More →
A MOIA/Beep vehicle on the road
New Mobilityby StaffApril 24, 2026

MOIA America Teams with Beep to Grow US Footprint

Through the strategic partnership, MOIA America will provide MOIA’s turnkey autonomous mobility solution. This includes purpose-built, autonomous-ready ID. Buzz vehicles equipped with the self-driving system developed by Mobileye, as well as operator training and enablement.

Read More →
Ad Loading...
A rider looking at a Via map on a smartphone
New Mobilityby StaffApril 6, 2026

NJ TRANSIT Introducing New Microtransit Pilot

The service will offer free connections to major bus stops and park-and-rides, linking customers to NJ TRANSIT’s fixed-route bus network.

Read More →
A new LexRide vehicle for Lextran's on-demand service.
New Mobilityby StaffMarch 31, 2026

Kentucky's Lextran Launches LexRide to Enhance Downtown Mobility

LexRide connects key destinations, including Downtown Lexington, the Distillery District, and the Warehouse Block/National Avenue area, making it easier to explore without worrying about parking, traffic, or multiple rideshare trips.

Read More →
Opening art for Sustabinability Partners Q&A
Zero Emissionsby Alex RomanMarch 25, 2026

Inside EVaaS: A New Model for Airport Fleet Electrification

Sustainability Partners’ Arnold Albiar discusses how a service-based approach is helping airports and public agencies deploy and manage electric fleets more efficiently.

Read More →
Ad Loading...
Officials and community leaders cut a ribbon in front of a Pace On Demand shuttle bus outside Rolling Meadows City Hall to celebrate expanded on-demand transit service in northwest Cook County.
New Mobilityby News/Media ReleaseMarch 9, 2026

Chicago Pace Expand On-Demand Transportation Program

The expanded service builds on Pace’s growing On Demand network and is intended to improve access to destinations such as medical appointments, schools, shopping, employment centers and connections to the regional transit system.

Read More →
A vehicle that will be used for MARTA's Reach mobility program.
New Mobilityby StaffMarch 2, 2026

Atlanta's MARTA Set to Launch New On-Demand Transportation Service

An important part of the authority’s NextGen Bus Network, MARTA Reach will bring transit service directly to the rider’s location and offer a seamless link to the broader rail and bus system.

Read More →
A black and blue HOLON urban autonomous vehicle on a city street.
New Mobilityby Elora HaynesFebruary 26, 2026

CharterUP Moves to Scale Autonomous Shuttle Deployments Through HOLON Partnership

The partnership aims to accelerate the rollout of electric, high-capacity autonomous shuttles for campuses, airports, transit systems, and more.

Read More →
Ad Loading...
Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →