Cincinnati Metro’s board approved a new fare structure that will take effect July 16. The structure introduces a modest fare increase alongside a modern fare-capping system and revised child fare policy aimed at making transit more equitable, cost-effective, and family-friendly.

This is the agency’s third fare increase in 20 years.

Modest Fare Increase Supports System Investments

The updated fare structure includes an average 10% increase across Metro’s service types.

Officials noted the adjustment supports Metro’s ongoing investments in service enhancements, reliability, and customer amenities, while maintaining one of the most affordable fare systems in the region.

The update is centered on the launch of Tap&Save, a new account-based fare payment model that ensures riders automatically pay the lowest fare available. 

Riders can tap a smartphone or smart card each time they board; the system tracks trips and caps fares daily and monthly at the cost of an unlimited pass.

Cash will also be accepted on buses, and physical passes remain available online and at Metro sales offices.

Updated Child Fare Policy Emphasizes Simplicity, Equity

Metro is also revising its child fare policy to align with national standards and improve ease of use.

Moving forward:

• Children under 55 inches tall ride free with a fare-paying adult (up to two per adult).

• Children over 55 inches tall pay full fare.

• Buses will feature onboard height indicators to help determine eligibility.

Metro officials said the change is based on CDC and WHO data indicating that the average 10-year-old child is 54.5 inches tall, providing a clear and equitable standard for fare-free access.

“These changes are about fairness, simplicity, and value,” said Brandy Jones, chief communications & marketing officer for Metro. “With the modest fare adjustment, an updated child fare policy that better supports families, and the new Tap&Save benefit that guarantees riders the lowest fare, we’re making it easier for everyone to access reliable public transit, while ensuring long-term sustainability for the system. It’s all part of our ongoing commitment to improving the rider experience.”

The fare updates follow the launch of Metro’s Rider Rewards program in April 2025. The program allows customers to earn points for riding and redeem them for free trips and gift cards.

Agency officials said the programs are part of Metro’s long-term strategy to enhance ridership, accessibility, and financial sustainability.