Cincinnati's SORTA, Uber launch partnership to expand bus ridership
As part of the exclusive partnership, customers will begin seeing interior transit cards on buses advertising a unique code for a free ride on Uber for first-time users.
The Southwest Ohio Regional Transit Authority's Cincinnati Metro and Uber Cincinnati announced a partnership that will help make it easier for riders to get to and from bus stops throughout the city.
Metro is encouraging the community to use Uber’s service to help expand their ability to use public transportation, including getting them to and from their nearest bus stop, to destinations that may be beyond Metro’s normal service area or take return trips after Metro’s service ends.
By connecting to a reliable ride through the Uber app, Metro riders can move to and from stops across Cincinnati, complimenting existing transit lines and encouraging multi-modal transportation as a commuting option.
As part of the exclusive partnership, Metro customers will begin seeing interior transit cards on buses advertising a unique code for a free ride on Uber for first-time users.
“Many of our customers have expressed their interest in using rideshare services like Uber in conjunction with their Metro trip to bridge the gap between service hours and locations,” said Metro CEO/GM Dwight A. Ferrell. “We’ve seen the significant success Uber has had with other major public transit providers. We believe Uber is an ideal partner to help us meet the needs of our customers, ultimately making their experience as convenient and enjoyable as possible.”
Since Uber arrived in Cincinnati in April of 2014, hundreds of thousands of trips have been completed through the Uber app. In January of 2016, Governor Kasich signed HB 237 into law, a bill that created comprehensive, statewide regulations for ridesharing.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
Transit agencies depend on safe, reliable vehicles to deliver consistent service. This eBook examines how next-generation fleet software helps agencies move from reactive processes to proactive operations through automated maintenance, real-time safety insights, and integrated data. Learn how fleets are improving uptime, safety outcomes, and operational efficiency.
In a recent episode of METROspectives, LYT CEO Timothy Menard discusses how artificial intelligence, cloud connectivity, and real-time data are transforming traffic management, boosting bus reliability, and enabling system-wide transit optimization across cities.
The analysis finds that a $4.6 trillion investment across all levels of government over 20 years ($230 billion per year) would be required to build, operate, and maintain a transit network that approaches the level of service within a cohort of 17 global cities with world-class transit systems.
As the transportation landscape continues to evolve in the wake of the pandemic, few manufacturers have faced, or embraced, change as decisively as Forest River Bus.