METRO Magazine Logo
MenuMENU
SearchSEARCH

Fla.'s PSTA expands partnership with Uber, Lyft across entire county

Branded as Direct Connect, the second pilot program is designed to give low-cost Uber, Lyft, or taxi rides to designated bus stops to allow more citizens access to PSTA’s primary bus lines.

October 31, 2016
Fla.'s PSTA expands partnership with Uber, Lyft across entire county

PSTA

2 min to read


PSTA

Following the success of the first partnership of its kind between Uber and a public transit system, St. Petersburg, Fla.’s Pinellas Suncoast Transit Authority (PSTA) is expanding that partnership from the initial small pilot area to span across Pinellas County.

Last week, the PSTA board of directors unanimously approved new contracts with Uber and United Taxi, and for the first time with the ridesharing service Lyft.

Ad Loading...

Branded as Direct Connect, the second pilot program is designed to give low-cost Uber, Lyft, or taxi rides to designated bus stops to allow more citizens access to PSTA’s primary bus lines.

“The national recognition we received as being one of the most innovative transit systems with our Uber partnership has been great,” said PSTA CEO Brad Miller. “Our real focus continues to be how we can use these new technologies to benefit our thousands of transit customers. By providing $1 rides to and from our bus lines, we hope to attract an even wider customer base to use public transportation as their preferred mode. This is the future of transportation and we’re happy to be the leaders as it benefits our community.”

The six-month program will officially launch in mid-December. Riders will pay an average of $1 to use the program to travel to the nearest designated bus stop where they’ll continue to their destinations on the bus. PSTA is providing a $5 discount per trip under the program.

The five companies approved to provide the service, include Uber, Lyft, United Taxi, Care Ride, and Wheelchair Transport.

More New Mobility

New Mobilityby StaffJanuary 30, 2026

Chicago's Pace Expands VanGo Mobility Program

The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.

Read More →
BusJanuary 22, 2026

Biz Briefs: BART, Uber Launch Partnership and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Transit agencies depend on safe, reliable vehicles to deliver consistent service. This eBook examines how next-generation fleet software helps agencies move from reactive processes to proactive operations through automated maintenance, real-time safety insights, and integrated data. Learn how fleets are improving uptime, safety outcomes, and operational efficiency.

Read More →
Ad Loading...
Transit signal priority and public transit agencies.
New Mobilityby Alex RomanJanuary 16, 2026

How AI is Redefining Transit Operations and Signal Priority

In a recent episode of METROspectives, LYT CEO Timothy Menard discusses how artificial intelligence, cloud connectivity, and real-time data are transforming traffic management, boosting bus reliability, and enabling system-wide transit optimization across cities.

Read More →
New Mobilityby StaffJanuary 15, 2026

U.S. Transit Trails Global Peers, Transportation for America Report Outlines Path Forward

The analysis finds that a $4.6 trillion investment across all levels of government over 20 years ($230 billion per year) would be required to build, operate, and maintain a transit network that approaches the level of service within a cohort of 17 global cities with world-class transit systems.

Read More →
RailJanuary 15, 2026

Biz Briefs: Alstom Supplying TTC Subways, SilverRide Lands California Contracts, and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
Ad Loading...
Railby Staff and News ReportsJanuary 9, 2026

Biz Briefs: Hitachi Rail, GreenPower, and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
An image of a woman exiting a Via microtransit fane with text reading "How to Scale Microtransit Through Data."
New Mobilityby Elora HaynesJanuary 8, 2026

Microtransit’s Next Chapter: Data, Equity, and Job Access at Scale

Via data shows microtransit boosts job access, equity, and commutes when designed to feed fixed routes, not compete with them.

Read More →
New Mobilityby Alex RomanJanuary 5, 2026

Forest River Working to Redefine Reliability, Responsibility in the Bus Industry

As the transportation landscape continues to evolve in the wake of the pandemic, few manufacturers have faced, or embraced, change as decisively as Forest River Bus.

Read More →
Ad Loading...
Technologyby Staff and News ReportsDecember 24, 2025

Biz Briefs: Electric Paratransit Buses in San Francisco and More

Biz Briefs covers the latest supplier news in the motorcoach and public transit industries.

Read More →