Growing pains at University of California, Merced
University’s transportation and parking operation has been cramped by a tight budget, higher costs and rising demand for bus services.

The University of California in Merced is hoping that higher student transportation fees will allow the CatTracks bus operation to expand its service.
[IMAGE]MercedBus-full.jpg[/IMAGE]First Lady Michelle Obama’s recent commencement speech at the University of California, Merced, provided the 4-year-old campus with inspiration, encouragement and national media coverage. Approximately 12,000 people attended the ceremony for the university’s inaugural graduating class of 350.
But growing pains still plague the university’s transportation and parking operation, which has been cramped by a tight budget, higher costs and rising demand for bus services.
Karin Groth, manager of Transportation, Parking and Fleet Services, said some of the budget pressure will be alleviated next school year, when student transportation fees will jump from $70 to $175 per year. “It will definitely help, but we still have a long way to go,” Groth said, adding that she currently operates with an annual $800,000 budget.
The university’s bus service, CatTracks, is outsourced to a local company called VIA Adventures. It covers six routes with six buses — four 19-passenger buses and two 48-passenger buses.
The larger buses are powered by CNG, while the smaller ones run on diesel. Groth said she has been in discussions with the contractor to switch to hybrid-powered buses at some point in the future.
Groth said annual ridership is approximately 40,000, but is growing. “We need to add more lines, and we need to do more than we’re currently doing to provide transportation alternatives to students,” she said. A line was added last year to meet the needs of off-campus students and to help deliver students to the local Amtrak station.
Groth is hoping to hire a fleet transit coordinator who can assist with marketing and grants research. That will free her up to handle other responsibilities. “There’s a lot to be done here,” she said.
More Bus

Transit Expands Agency Partnerships, Reaching 200 Official App Partners
COO Jake Sion discusses Transit’s growth, the success of its Transit Royale program, and how technology is helping agencies improve the rider experience.
Read More →
Everett Transit, Community Transit Approve Consolidation of Services
The agreement will bring Everett Transit into Community Transit’s network in April 2027, with plans to increase bus service by 50% by 2031 and expand regional connections.
Read More →
Brian Dickson on Building Stronger, More Resilient Transportation Organizations
Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.
Read More →
LA Metro Breaks Ground on Vermont BRT Project
The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.
Read More →
Roman Cornell on ABC Companies’ Evolution and the Future of Passenger Transportation
The company’s CEO discusses carrying forward a third-generation family legacy, ABC’s continued evolution in passenger transportation, support for increasingly complex fleets, and how technology and continued investment could help operators improve uptime.
Read More →
VIA Bus Ridership Grows 10.1% Through August 2026
San Antonio's VIA Metropolitan Transit reported the highest bus ridership growth among major Texas transit systems. Federal Transit Administration data ranked it second among the nation's 50 largest transit systems.
Read More →
LA Metro September Ridership Climbs 3.9%, Led by Rail Growth
The agency recorded more than 27.2 million boardings, with rail ridership increasing 12.4% year over year and the D Line posting the largest gains.
Read More →
Frontrunner Bus Group Introduces XF Low-Floor Bus with Enhanced Accessibility
The new mid-sized bus features a full flat-floor design, eight-inch curbside step-in height, and zero-entry rear ramp to improve passenger access and operational flexibility.
Read More →
Scenes from APTA TRANSform & EXPO 2026
Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.
Read More →
More Than a Summer Job: Building the Next Generation of Transit Talent
The Delaware River Port Authority and PATCO have transformed their internship program into a hands-on professional development experience that introduces students to the breadth of transportation careers — and creates a pipeline for future employees.
Read More →