Read More: The Benefits of Digital Advertising
Hip Hop Turns 50: OUTFRONT Celebrates with NYC Transit Campaign
Hip Hop video memories were shared via Moments by OUTFRONT. The creative and music are custom to the borough in which it is featured.
August 18, 2023
Creative for the campaign themed "This is What Hip Hop Sounds Like" was produced by the company's in-house creative boutique OUTFRONT Studios.
Photo: OUTFRONT Media
1 min to read
OUTFRONT Media announced it is commemorating the birth of Hip Hop on digital displays throughout the NYC subway system.
Creative for the campaign themed "This is What Hip Hop Sounds Like" was produced by the company's in-house creative boutique OUTFRONT Studios.
Hip Hop video memories were shared via Moments by OUTFRONT. The creative and music are custom to the borough in which it is featured.
The campaign includes a QR code leading users to curated playlists to experience personal reflections.
Photo: OUTFRONT Media
OUTFRONT Media's Hip Hop Campaign
The campaign includes a QR code leading users to curated playlists to experience personal reflections that may spark conversations about the genre and its impact on world culture.
In addition to the playlists, the QR codes will redirect users, offering them more opportunities to learn about the artists, their contributions, and the influence on each artist by their borough.
OUTFRONT Media said it chose to run the campaign in the subway system as it has set the stage for much of Hip Hop's cultural influence either through song lyrics or video content.
More Management
LIT Marks 10-Year Milestone at Annual Summit
Hosted by the COTA from September 10 to 13, the Summit carried the theme “Celebrating 10 Years of Excellence, Leadership, and Impact,” with every part of the program honoring the people, agencies, and partners who built LIT over its first decade.
Read More →
People Movement: Dan Dipert Coaches Adds Third-Generation Leader, Keolis Names New Valley Metro VP/GM, and More
In this edition, we also cover recent appointments and announcements at the Wabtec, SilverRide, HNTB, and more, showcasing the individuals helping to shape the future of transportation.
Read More →
METRO Opens Submissions for 2026 Motorcoach Awards
Nominations are now being accepted for METRO Magazine’s Operator of the Year and Innovative Operator of the Year awards.
Read More →
New York MTA Advances Final Contract for Second Avenue Subway Expansion
Contract Four is the largest in the Second Avenue Subway Phase 2 project and includes construction of station infrastructure, tracks, and signals for the subway expansion, MTA officials said. Work on Contract Four will begin in 2027.
Read More →
Transit Agencies Highlight Safety Gains at National Summit
Leaders from 15 major transit systems shared crime-reduction results and safety initiatives while discussing the role of continued federal support.
Read More →
NITA Names New Leadership, Expands Reduced-Fare Program at First Board Meeting
The new regional transit authority appointed its first board chair and interim executive director while extending reduced fares across CTA, Metra, and Pace for eligible riders.
Read More →
Beyond the Checklist: A Structured Approach to Transit Maintenance
Reliability-Centered Maintenance helps transit agencies move beyond routine checklists to focus limited resources on the assets and failures that have the greatest impact on safety, reliability, and service.
Read More →
APTA 2026 Nominating Committee Selects Leadership Slate, Names Chair and Vice Chair Nominees
Leadership changes will help shape the association’s priorities and its representation of the transportation industry during the 2026–2027 term.
Read More →
DART Launches Major Security, Fare Enforcement Initiative
The 90-day demonstration will deploy coordinated security teams at five light rail stations while testing controlled access and gathering data to guide future investments.
Read More →
Sponsored•September 9, 2026
Advancing Fare Collection Through Technology and Innovation
Learn about delivering 1300 gates at 91 stations while managing fare evasion. Explore the large scale deployment, solution customization and real-world results that affect the region. Prepare for deployment in your region now.
Read More →