RELATED: How collaborative consultants ease rail, transit industry demands
Interactive tech helps Richmond, Va. establish more 'connected' transit
The first-of-its-kind Geographic Information System tool, developed by Michael Baker International, will assist the city of Richmond, Va. in visualizing various transit options.

Photo: Greater Richmond Transit Co.

Photo: Greater Richmond Transit Co.
Engineering, planning, and consulting services firm, Michael Baker International is helping residents and city officials in Richmond, Va., rethink the design of the Greater Richmond Transit Co. (GRTC) bus system and establish a more connected transit network through the innovative use of technology. To assist the community in visualizing various transit options and to identify a more effective system, Michael Baker planning experts developed a unique Geographic Information System (GIS) tool — an interactive isochrones map of the city’s transit system.

GIS tool image in Ridership view. Image: Michael Baker International
This type of map uses isochrones — a line on a map to connect points relating to the same time or equal times — to depict transit travel times within a given area. Traditionally, the map is developed as a static image, but Michael Baker’s interactive version allows users to enter a specific address or use the tool’s “Click a Place” feature to calculate travel times and see how each concept affects transit access from home, work, the grocery store, or any other point within the city.
The firm partnered with the City of Richmond and Jarrett Walker + Associates to engage in a collaborative effort with city leaders and daily commuters to assess several concepts for redesigning bus system operations. The team presented three options for a new transit program — a familiar model, a high-ridership model and a high-coverage model — and laid them out within the interactive isochrones map.
“Our team needed a unique way to visually demonstrate the potential transit options to the community so they would be empowered to make an informed decision on the direction of the plan," said Scudder Wagg, project manager and senior planner at Michael Baker. "We developed the tool to allow residents and city leaders to personalize the transit options to their everyday activities — an approach that ensures the future system will meet the needs of the community, keeping people and places connected.”

GIS tool image in Familiar view. Image: Michael Baker International
Residents can use the isochrones map, participate in in-person meetings, and vote on the concepts via an online or paper survey. The results of the survey will directly impact the implementation plan and proposal to be developed by the Michael Baker team as phase three of the project.
“This project is a great opportunity for the community and city leaders to work together on an important initiative. Keeping residents engaged and giving them an active voice throughout the process truly demonstrates our commitment to the community and that ‘We Make a Difference’ with our work,” added Wagg.

GIS tool image in Coverage view. Image: Michael Baker International
The project began with phase one in January 2016, with phase two running from June to mid-September. The final phase of the project will begin with drafting the proposal in mid-October and seeking support from City Council on the implementation of the plan in early 2017. Michael Baker has also been contracted by the City of Richmond for the design of the new Pulse bus rapid transit service, which is expected to start running in Fall 2017.
More Bus

Finding the ‘Happy Medium’: Optimizing Maintenance Without Sacrificing Reliability
The key to maintenance optimization isn’t doing less work—it’s doing the right work at the right time on the right assets.
Read More →
LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement
The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.
Read More →
PSTA Modernizes Workforce Management with Digital Bidding System
The award-winning Workforce Transit Modernization project replaced paper bidding with a transparent digital platform, cutting administrative effort while improving access for operators.
Read More →
Washington's Community Transit Sets Six-Year Roadmap for Growth, Expansion
Approved TDP targets more bus service, new mobility options, Swift BRT expansion, and a potential Everett Transit annexation.
Read More →
DART Customer Satisfaction Reaches Six-Year High
Overall satisfaction rose to 74.9%, while the agency’s Net Promoter Score reached a record 33.7.
Read More →
How DART's GoPass Is Redefining Regional Mobility
Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.
Read More →
Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
METRO Magazine Announces 2026 Innovative Solutions Awards Winners
Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
LA Metro Marks Banner Year, Sets Ambitious Goals for New Fiscal Year
Incoming LA Metro Board Chair and Los Angeles Mayor Karen Bass joined outgoing Board Chair Fernando Dutra and LA Metro CEO Stephanie Wiggins to review accomplishments from fiscal year 2026, which included the opening of new rail extensions, advancement of major transit projects, expanded safety programs, and new rider amenities.
Read More →