METRO Magazine Logo
MenuMENU
SearchSEARCH

Ky.'s TARC launches all-electric Proterra fleet

The all-electric system - 10 buses and two charging stations - is an $11 million investment, with the bulk of funding from federal and state grants. Louisville Metro contributed $500,000. 

January 16, 2015
Ky.'s TARC launches all-electric Proterra fleet

TARC Executive Director J. Barry Barker, Proterra President/CEO Ryan Popple and Mayor Greg Fischer (left to right) joined others on a maiden ZeroBus trip. Courtesy Transit Authority of River City

3 min to read


TARC Executive Director J. Barry Barker, Proterra President/CEO Ryan Popple and Mayor Greg Fischer (left to right) joined others on a maiden ZeroBus trip. Courtesy Transit Authority of River City

Transit Authority of River City (TARC) and local officials celebrated the launch of its all-electric, ZeroBus service in downtown Louisville, Ky. this week.

ZeroBus, TARC’s all-electric fleet, is now providing fare-free rides for passengers along  Main, Market and Fourth streets. The zero-emission buses are replacing diesel-powered trolleys, the highest polluting TARC vehicles.

Ad Loading...

RELATED:Ky.'s TARC orders 10 Proterra all-electric buses

“ZeroBus changes the game for public transportation in downtown and represents the type of progress and forward-thinking focus we are embracing to improve our city,” said Mayor Greg Fischer, who joined TARC Executive Director J. Barry Barker and others on a maiden ZeroBus trip.

“Louisville is the first city in this part of the country to have a fleet of all-electric buses in operation, putting us at the leading edge of high-technology, cleaner, greener transportation,” Barker said.

TARC

The vehicles, with free wi-fi onboard, arrive at stops frequently - from every 10-18 minutes depending on the time of day - and offer a quiet ride. With expansive windows, an oval shape and a colorful blue and green design, they’re a distinctive addition to downtown.

The all-electric system - 10 buses and two charging stations - is an $11 million investment, with the bulk of funding from federal and state grants. Louisville Metro contributed $500,000.
 
ZeroBus
The ZeroBus recharges in just a few minutes along the route while passengers load and unload at a charging stop. Each time a ZeroBus pulls up to a charging stop, it automatically connects to an overhead, high-capacity charger. Charging stops are on the south side of Market Street, between Eighth and Ninth streets, and on the west side of South Third Street, between York and Breckinridge streets.

Since 2010, Proterra Inc., of Greenville, S.C., has produced 38 of these type of vehicles which are operating in eight other states, mostly on the east and west coasts.

“Proterra is honored to partner with Louisville Metro, TARC and the Federal Transit Administration on this innovative project,” said Ryan Popple, president and CEO of Proterra Inc.  “As an American technology company, and the U.S.  market leader in electric buses for public transit, we’re especially proud to see this newest fleet of Proterra vehicles providing high performance, zero-emission service in Louisville."

TARC

The five oldest trolley buses combined now emit a total of about 1,135 pounds of carbon monoxide in a year, compared to zero emissions from the all-electric buses. TARC will also save thousands of dollars each year in lower operating costs. In fuel costs alone, each electric bus will save TARC an estimated $10,000 per year.

RELATED:(video) Jay Leno's Garage - Proterra's Ecoliner Electric Bus

Main-Market ZeroBuses circle between 10th and Campbell streets. On Fourth Street, the buses travel between Breckinridge Street and the Galt House, circling around Fourth Street Live! by taking Fifth Street northbound and Third Street southbound. South of Broadway the buses travel south on Third Street and north on Fourth Street.

ZeroBuses operate on Fourth Street from 7 a.m. - 7 p.m. and on Main-Market from 7 a.m. - 8 p.m. on weekdays. Buses run on both routes from 10 a.m. – 6 p.m. on Saturdays. The Main-Market route features red ZeroBus stop signs. Green bus stop signs are on the Fourth Street route.

More Technology

A blue graphic with lap top and phone iterations of Smith System's Trainer Center.
Technologyby StaffFebruary 2, 2026

Smith System Launches Trainer Center to Scale Fleet Safety Programs

The new hub digitizes trainer-led safety programs, reducing admin work and giving fleets clearer insight into driver behavior.

Read More →
Technologyby StaffJanuary 29, 2026

Houston METRO Introduces RideMETRO Fare System

The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.

Read More →
ManagementJanuary 22, 2026

Florida's JTA Unveils Mobility Visioning Plan 2050 at State of the Authority Event

CEO Nat Ford’s address offered a look at highlights from 2025, with a focus on the future and the innovative ways the JTA is shaping mobility in Northeast Florida.

Read More →
Ad Loading...
BusJanuary 22, 2026

Biz Briefs: BART, Uber Launch Partnership and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
TTC Bus
TechnologyJanuary 21, 2026

TTC Launches Pilot to Test New Bus Safety Technologies

The pilot also includes new in-vehicle displays designed to reduce blind spots and improve operator visibility.

Read More →
TechnologyJanuary 21, 2026

Florida's Tri-Rail Taps Siemens Mobility for Modern Locomotive Procurement

Expected to enter service in 2029, these locomotives support the agency’s commitment to offer reliable and efficient rail transportation across South Florida.

Read More →
Ad Loading...
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Transit agencies depend on safe, reliable vehicles to deliver consistent service. This eBook examines how next-generation fleet software helps agencies move from reactive processes to proactive operations through automated maintenance, real-time safety insights, and integrated data. Learn how fleets are improving uptime, safety outcomes, and operational efficiency.

Read More →
CTA railcar in station.
Technologyby StaffJanuary 16, 2026

CTA Innovation Studio Expands Pilot to Reduce Smoke, Odors

The new filters include substantially more activated carbon than traditional HVAC filters, which is especially helpful in providing a better transit riding experience for vulnerable populations, particularly children, seniors, and people with chronic illnesses, according to the CTA.

Read More →
Transit signal priority and public transit agencies.
New Mobilityby Alex RomanJanuary 16, 2026

How AI is Redefining Transit Operations and Signal Priority

In a recent episode of METROspectives, LYT CEO Timothy Menard discusses how artificial intelligence, cloud connectivity, and real-time data are transforming traffic management, boosting bus reliability, and enabling system-wide transit optimization across cities.

Read More →
Ad Loading...
RailJanuary 15, 2026

Biz Briefs: Alstom Supplying TTC Subways, SilverRide Lands California Contracts, and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →