MENU
SEARCHThe MTA has used advertising on the rear face of MetroCards since 1995 and began selling space on the card’s front face in 2012. This is the first time, the agency has sold ads on Metrocards that are in Spanish.
In 2012, the MTA also began selling space on MetroCards directly to advertisers rather than through an intermediary. Photo courtesy MTA
For the first time, the New York Metropolitan Transportation Authority (MTA) issued a Spanish-language advertising campaign on MetroCards.
A print run of 250,000 MetroCards in Spanish was purchased by the immigration law firm Youman, Madeo & Fasano LLP.
The print campaign uses two versions with a run of 125,000 cards for each. One version advertises the law firm and its locations, while the other promotes a television show on immigration issues that the law firm produces.
The MTA has used advertising on the rear face of MetroCards since 1995 and began selling space on the card’s front face in 2012. The change was part of an expanded initiative to raise revenue through MTA’s reach to eight million New York City residents and visitors who take subways and buses every day.
In 2012, the MTA also began selling space on MetroCards directly to advertisers rather than through an intermediary.
“We’re very pleased by the continuing high level of interest that advertisers are showing toward the MetroCard as a medium for promotions,” said Paul J. Fleuranges, MTA’s senior director, corporate and internal communications. “This confirms that our decision to relaunch the MetroCard advertising program was the right move. Advertisers can continue to leverage the MetroCard as a vehicle to communicate to our diverse customer base.”
The cards are scheduled for release beginning Saturday with distribution targeted on select stations.
In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.
Read More →
Amanda Wanke, who has worked at DART for 10 years, including the past 2½ years as CEO, will join Metro Transit as deputy chief operating officer, operations administration.
Read More →
The first comprehensive overhaul of SEPTA’s bus network will expand frequent service, add routes, and phase in changes through 2027.
Read More →
In his first State of CDTA address as CEO, Frank Annicaro highlighted the organization’s continued focus on delivering reliable service, investing in innovation, and strengthening connections across the region.
Read More →
The agency is testing floor decals on select railcars to improve awareness of priority seating and support a more accessible transit experience.
Read More →
The special episode features an exclusive interview with Mark Miller, president of Constellation Software Inc. and executive chairman of the Volaris Group, who reflects on the podcast's early vision and the importance of creating a platform where transit leaders can share ideas and learn from one another.
Read More →
The CAD facility enables NFI to complete full domestic production of heavy-duty transit vehicles, including zero-emission buses, in Winnipeg for the first time in 15 years.
Read More →
The findings provide clear evidence that sustained Federal investment in public transit and passenger rail delivers significant returns for workers, communities, taxpayers, and the U.S. economy, APTA officials said.
Read More →
On a recent episode of METROspectives, METRO Magazine’s Executive Editor Alex Roman sat down with Ana-Maria Tomlinson, Director of Strategic & Cross-Sector Programs at the CSA Group, to explore a bold initiative aimed at addressing those challenges: the development of a National Code for Transit and Passenger Rail Systems in Canada.
Read More →
The funding will ensure communities can expand transit options to meet increased demand for services around stadiums.
Read More →
