Canada’s TransLink appointed Michel Ladrak as the new president and GM of BC Rapid Transit Co. (BCRTC). He will assume his new position on August 15.

With over 20 years of experience in the transportation sector, Ladrak currently serves as managing director for Auckland Transit Metro Rail, managed by Transdev. With a focus on employee engagement, customer satisfaction, and safety programs, he leads a team that transformed the organization into a high-performing business, which now consistently exceeds its performance targets. Today, rail is Aucklanders’ favorite mode of transport with satisfaction levels well above 92.5%.

Prior to becoming managing director, Ladrak served as Transdev Auckland’s COO, where he oversaw the almost complete transition of the fleet from diesel railcars to modern electric units. Following this change, annual ridership doubled to more than 10 million trips in less than four years.

Ladrak began his career in the Netherlands, where he grew up. His responsibilities there included managing operations in the Hague area for Dutch Railways, preparing the company’s cross-border services under the European Rail Traffic Management System, and leading the team that introduced the Netherlands’ first high-speed rail service.