METRO Magazine Logo
MenuMENU
SearchSEARCH

TRC Appoints Norris as VP, Marketing, Horton Named to Board

The announcement follows the recent addition of industry veteran Dick Alexander, who joined TRC as VP of business development in early 2022. 

TRC Appoints Norris as VP, Marketing, Horton Named to Board

Lindy Norris is a multinational marketing expert who most recently served in leadership at New Flyer.

Photo: TRC

2 min to read


The Routing Company (TRC) announced it has named Lindy Norris as VP, marketing and policy. Concurrently, Matt Horton has joined its board.

The announcement follows the recent addition of industry veteran Dick Alexander, who joined TRC as VP, business development in early 2022. 

Ad Loading...

"TRC is driven by achieving equity in transit to open up economic opportunity for all. With Matt and Lindy’s proven leadership in transit and clean technology, we will continue evolving our products to even greater impact and value for our customers,” said James Cox. “We have plans to scale TRC’s offering globally and partner with cities to power the next generation of transit. I am humbled by the caliber of their combined experience, and it will be instrumental in scaling TRC and taking our products to the next level."

Norris is a multinational marketing expert who most recently served in leadership at New Flyer. At TRC, she leverages nearly two decades of leadership in brand, communications, marketing, public relations, and government affairs. She is a current member of the American Public Transportation Association’s (APTA) Business Member Board of Governors, serves on multiple industry committees in the U.S. and Canada, and was instrumental in cofounding the Conference of Minority Transportation Officials (COMTO) first international chapter — Toronto and Region — which was awarded emerging chapter of the year.

Horton, a known industry leader and clean technology, transportation, and infrastructure titan, is currently the CEO of Voltera and managing partner at Pescadero Pacific Ventures, and most recently served as EVP, energy and charging solutions, at Rivian. He lends nearly two decades of venture capital experience, specializing in clean technology investments and commercialization. Previously, he served as CCO for Proterra, evolving its offerings toward current state leadership in energy storage and EV manufacturing. 

Horton joins esteemed colleagues on TRC’s board of directors including Veery Maxwell, partner at Galvanize Climate Solutions; Reed Sturtevant, general partner of The Engine (an MIT venture capital firm) and managing partner of Project 11; Flora Castillo, past APTA board chair, past board member for New Jersey Transit, former VP of UHG Transportation, and current principal of pivots strategies; Alex Wallar, founder of TRC; Menno van der Zee, founder of TRC; and James Cox, CEO of TRC. 

More Management

People Movement for April, 17, 2026
Managementby StaffApril 17, 2026

People Movement: New NTSB Vice Chair, HDR, and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
A picture of a San Diego MTS railcar and bus at a transit station.
Managementby StaffApril 17, 2026

San Diego Transit Agencies Propose Fare Hike to Close Budget Gaps

The agencies, San Diego MTS and NCTD - San Diego Railroad, which share a fare system (PRONTO), proposed the changes to help address their respective financial sustainability strategies.

Read More →
A light green and blue MST public transit bus parked on grass.
Managementby Elora HaynesApril 17, 2026

Inside Monterey-Salinas Transit’s New Approach to Ridership Recovery

See how the agency is aligning service with shifting travel patterns, delivering ridership gains while advancing equity across its system.

Read More →
Ad Loading...
A headshot of Inez Evans Benson
Busby Alex RomanApril 15, 2026

Inez Evans Benson on Rethinking Transit Through Customer Experience

The WSP leader discusses why agencies must look beyond satisfaction metrics and take a more holistic, community-driven approach to service.

Read More →
NJ TRANSIT's new Multilevel III commuter railcar manufactured by Alstom
Technologyby StaffApril 14, 2026

Alstom Delivers First Multilevel III NJ TRANSIT Commuter Railcar

The delivery marks the first car in a 374‑vehicle order and begins the arrival of a new generation of higher‑capacity, more reliable, and more comfortable trains for one of the country’s busiest commuter rail systems.

Read More →
New Cincinnati Metro bus stop sign with large route numbers and clear layout at a city intersection, part of a systemwide signage upgrade initiative.
Managementby News/Media ReleaseApril 13, 2026

Cincinnati Metro Begins Countywide Bus Stop Sign Upgrade

Metro launches a 24-month project to replace 3,700 bus stop signs, introducing improved visibility, QR-enabled rider info, and expanded amenities across Hamilton County.

Read More →
Ad Loading...
A BART train on the tracks.
Railby StaffApril 13, 2026

San Francisco's BART Breaks Multiple Records for Post-Pandemic Ridership in March

BART recorded 5,403,140 exits in March, making it the highest monthly ridership since the pandemic and surpassing the previous high set in October 2025 (5,346,890 exits).

Read More →
Rod Diridon Sr. speaking at a podium wearing a brown blazer.
Managementby StaffApril 13, 2026

Transit Leader Rod Diridon Sr., ‘Father of Modern Transit’ in Silicon Valley, Dies at 87

See how the longtime public servant and transportation visionary helped shape Bay Area transit systems and championed rail development nationwide.

Read More →
FlixBus vehicles in a parking garage.
ManagementApril 13, 2026

Intercity Bus Industry Outlook: A Mix of Apprehension & Optimism

Industry leaders see both promise and peril ahead as intercity bus travel rebounds, but unpredictable market forces threaten to reshape the sector.

Read More →
Ad Loading...
Ribbon cutting photo celebrating SEPTA's new Ardmore Station
Railby StaffApril 13, 2026

Philadelphia's SEPTA Celebrates New Ardmore Station

The station was rebuilt as part of SEPTA’s Station Accessibility Program, making it fully ADA accessible with new elevators, ramps, and high-level platforms.

Read More →