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A General Motors Canada advertising campaign in Vancouver, Canada, that bashes transit buses and their passengers was scrapped after complaints whistled in from all directions.
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Bus wraps and advertising may mean up to 50% more revenue for motorcoach operators. Learn the practice and how to go after this money-making source.
Read More →Privately financed, this $650 million transportation system is being built to Las Vegas' unique standards with sleek car design and "pavilions" instead of stations. Long-term viability will depend on farebox, advertising and merchandising revenue.
Read More →The Massachusetts Bay Transportation Authority overhauled its advertising policy and clearly defined its guidelines as a way of deterring lawsuits, which have cost the system hundreds of thousands of dollars to battle.
Read More →The Metropolitan Atlanta Rapid Transit Authority (MARTA) becomes the first transit system in the nation to debut subway tunnel advertising.
Read More →Ridership surveys, focus groups and in-depth interviews can help transit agencies improve customer service, target advertising and gain public support. Bus manufacturers can also profit from customer feedback.
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