Metro Magazine
MENU
SEARCHMENUSEARCHLoading data...
Pulsar’s scope of work for Metra will include a customer segmentation study, market research, branding services, development of a strategic marketing plan and assistance implementing the plan.
Read More →
When it comes to communicating that people have transportation options besides their own drive-alone cars, the transit industry is getting its lunch handed to it, and has been for decades. It must face that it’s a fringe player that wants to become mainstream. And it’s not getting any easier. While we hear so many great stories about options presented by bikeshare systems and technology and Uber, the fact remains that people are buying cars more than ever.
Read More →The lawsuit, filed in September 2014 on behalf of Fort Wayne Women’s Health Link, alleged that Citilink engaged in viewpoint discrimination by denying its request to place ads on its buses.
Read More →The company, Commuter Ads patented a way to send 15-second audio and digital text-scroll commercials wirelessly to bus riders.
Read More →The ads were for its new series, “The Man in the High Castle,” and featured wrapped New York subway seats with iconography from Nazi Germany and Imperial Japan.
Read More →Its current advertising guidelines ban political campaign ads, which pertain to specific candidates, parties and ballot questions. The agency also does not allow ads that are considered “demeaning or disparaging” to an individual or a group.
Read More →Some Metro board members sounded less than enthusiastic about the idea, saying that selling food in stations will invite people to eat on trains and platforms, the report said.
Read More →The ads promote a documentary that follows a group of Islamic comedians traveling America doing performances that they hope will spread goodwill.
Read More →While ridership continues to grow across the industry, many transit agencies are focused on ways to grow millennial usage, including the addition of USB charging stations, Wi-Fi, and real-time bus arrival technologies, as well as targeted advertising and marketing campaigns.
Read More →These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
Read More →