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Program allows local businesses to go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
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Once the app is running, simply pointing your device at any of the 100 most widely circulating subway platform advertisements will cause the device to overlay curated digital art content, creating an augmented experience that blocks unwanted advertising.
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Following a nearly four-year fight to keep them off, the emotionally-charged advertisements have returned to Phoenix bus shelters.The city conceded that battle earlier this summer after it lost an appeals court ruling.
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The MTA has used advertising on the rear face of MetroCards since 1995 and began selling space on the card’s front face in 2012. This is the first time, the agency has sold ads on Metrocards that are in Spanish.
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The two-year trial program would culminate in a report examining whether the ads brought in enough money to make them worth the state’s effort.
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In addition to increasing advertising revenue, the digital screens also have the ability to provide important information to customers. The screens will serve as a platform if there is ever a need to broadcast an emergency notification to customers.
Read More →The supplier will provide media for the agency’s 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.
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VIP Tour and Charter Bus Co. in Portland, Maine, opened its doors for business in 1985 with one vehicle, a 1953 GMC 4104.
Read More →Program estimated to generate around $1,000 to $5,000 per month at no cost to the authority.
Read More →The fully integrated "Take Off" campaign includes digital, print, out of home and TV elements.
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